Videolicious – the pioneer of video automation for enterprise B2B sales and marketing organizations, announced the appointment of Ashley Deibert as its new Chief Marketing Officer.
In this new role, Deibert will focus on the company’s growth and expansion of a new market category, accelerating the company’s enterprise adoption footprint, and increasing their partnership program across the sales and marketing tech stack.
Deibert is a widely recognized marketing veteran, known for her work with emerging and established technology companies disrupting their respective markets. Over the past decade, she’s established a track record of overhauling the marketing infrastructures of companies in the adtech and martech space, defining their go-to-market strategies, developing new revenue opportunities and scaling multi-million-dollar growth globally. Her work has repeatedly resulted in improved sales performance, stock valuation growth and successful shareholder exit events.
“We have spent the last several years building out a video-based sales and marketing ecosystem. This year our focus is getting it out into the world, scaling our enterprise client base, and owning our market category,” said Matt Singer, CEO, and Co-founder of Videolicious. “The CMO position is critical to our next phase of growth and we are emboldened knowing that Ashley will be at the helm of Videolicious market-facing efforts.”
“Videolicious has unlocked the key to transforming personality into powerful sales and marketing messages through automated video – which has established them as a must-have solution for any enterprise sales organization. By helping these teams understand what resonates with their audience and scale those learnings, Videolicious is poised for major growth in this new era of video automation,” adds Deibert.
Prior to joining Videolicious, Deibert was the Senior Vice President for Global Marketing at Grapeshot, where she led the company’s introduction of the contextual intelligence market category and rebuilt and scaled the team globally, and ultimately positioned the company for strategic acquisition by Oracle Data Cloud in 2018.
Before that, she served as Vice President of Marketing and Account Development at iQ Media, a SaaS/Mar-tech company in the TV space, where she re-positioned the company from a “media monitoring” tool to a Real-Time TV Intelligence platform. Her work resulted in an exponential increase in leads, multiple new blue chip customers and the ability to upsell existing customers +4X.
She has also served as the Head of Global Marketing at Innovid, a Sequoia-backed video technology provider, who achieved a 150% YOY growth rate during her tenure. She has been awarded “Young Marketing Professional of the Year” by DM News, was named one of DM News’ “40 Under 40” marketers, and was the recipient of a BRAVA Award, for exemplary women in leadership.
