Mika Yamamoto is tasked with supporting and growing an end-to-end customer experience and guiding the planning and engagement capabilities of Marketo.
Leading provider of marketing engagement, automation and attribution software Marketo announced the appointment of Mika Yamamoto as their new Global President.
“I am thrilled to welcome Mika, and I am confident that her experience as a CMO, knowledge of the marketing technology industry, and her ‘customers first’ focus will accelerate Marketo’s ability to care more for our customers and usher in a new era of growth for our company,” said Steve Lucas, chief executive officer, Marketo.
Lucas went on to say, “Beyond an array of experience serving Fortune 1000 giants, and an incredible knowledge base in consumer experience and modern digital marketing, Mika has the unique perspective of a technology-first marketing executive and bold thought leader. This combination makes her an ideal fit for Marketo and the thousands of marketers we serve. I look forward to the new wave of innovation we will deliver with Mika as part of our team.”
Yamamoto brings on board over 20 years of enterprise marketing experience. Prior to joining Marketo, she was the first Chief Digital Marketing Officer of SAP. She also served as the CMO of SAP’s small and midsize business unit. Even before that, she launched the first brick-and-mortar Amazon Books store in her role as Head of Marketing and Merchandising at Amazon. She also spent more than six years at Microsoft in a variety of Channel and Product Management roles, including the design and launch of the initial physical Microsoft Stores.
“I am beyond excited to join Steve and the exceptional team at Marketo to lead the company through its next phase of growth as we scale to become a one-billion-dollar company. We will do this by continuing to innovate to help companies deliver meaningful, personalized connections with their customers, ultimately enabling marketers to deliver substantial shareholder value,” said Yamamoto. “I look forward to supporting and serving Marketo, our customers, and the broader Marketing Nation community.”
The company said that in her new role at Marketo, Yamamoto will focus on supporting and enhancing an end-to-end customer experience, as well overseeing the planning, engagement and measurement capabilities of the marketing automation platform and its expanding customer base.