The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in our digital economy. Its membership is comprised of more than 650 leading media and technology companies responsible for selling, delivering, and optimizing digital advertising or marketing campaigns.
The IAB has appointed former Condé Nast executive Jim Norton as an Executive-in-Residence. In this role, Norton will help create the agenda for the IAB Direct Brand Summit, which is to be held in October in New York City. He will also work with the IAB to educate members and incumbent brands on how to rethink strategies to thrive in the “Direct Brand” economy.
“Jim can offer us the inside track on premium publishing to support members in navigating the new ‘Direct Brand’ landscape,” said Randall Rothenberg, CEO of IAB. “His expertise in working with iconic content brands, such as Vogue, The New Yorker, Vanity Fair, Wired, and HuffPost, alongside his longstanding commitment to the IAB, will make him a vital resource as we ramp up our ‘Direct Brand’ economy initiative.”
“I’m thrilled to be partnering with the IAB team to help media, marketing, and technology constituents understand and take advantage of the emerging ‘Direct Brand’ economy,” said Norton. “The engine driving ‘Direct Brands’ and the new on-demand movement has been premium content and storytelling, as well as the smart use of data and technology to acquire long term value customers. I am looking forward to leveraging my long experience across the marketing barbell to assist brands in reaching new consumers in this exploding environment.”
Norton is the third industry innovator to be appointed as an Executive-in-Residence with the IAB. Peter Naylor, Senior Vice President of Advertising Sales at Hulu and Chairman of IAB Digital Video Center of Excellence Board, was the first, while John Frelinghuysen, digital video marketing leader and former Executive Vice President for Digital Media at Disney/ABC Television, was the second.
Before this appointment, Norton served as Chief Business Officer and President of Revenue at Condé Nast, where he led the transformation of the business to a modern media model, leveraging the power and influence of the company’s world-class premium brands. He also led revenue diversification efforts in direct-to-consumer subscriptions, events, licensing, and eCommerce, and he was the Global Head of Media Sales at AOL/Verizon, as well as a National Sales Manager at Google’s Agency Team.