ComScore Taps New President (WATCH)
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ComScore Taps New President (WATCH)

ComScore Taps New President

Media measurement and analytics company ComScore announced that Sarah Hofstetter, former CEO and current chairperson of 360i, will be joining the company as its new President, assuming office from October 4th.

In Hofstetter’s new role, she will report to the company’s CEO Bryan Wiener and will be responsible for the company’s marketing and sales strategy and the advancement of its Movies Reporting & Analytics group.

Hofstetter is an accomplished industry veteran who served as CEO and Chairwoman of 360i. During her tenure, she advised dozens of CMOs and senior marketers at iconic brands such as Coca-Cola, Mondelēz International, MINI, NBCUniversal, Nestlé, and Pernod-Ricard.

“I am excited to join comScore at what is a pivotal moment for the company and for the media industry overall,” said Hofstetter, who is an AAF Hall of Achievement honoree and has been named to the Adweek Power 100 for the past three consecutive years. “I’ve built a career around my passion for solving problems at the nexus of consumer change and view trusted measurement across platforms as the most important challenge facing media owners and advertisers today.”

“This is a great day for comScore customers, employees, and shareholders, as Sarah is the most-gifted executive I have ever worked with,” remarked CEO Bryan Wiener, who worked with Hofstetter in leadership positions for 18 years at multiple organizations prior to joining comScore.

“She is a trusted advisor to so many brands because she is a great listener, is able to synthesize complex topics into understandable themes, and is an unparalleled storyteller. Put simply, she is a seasoned operator at scaling businesses and a force of nature. The ceiling has been raised on what we can accomplish at comScore.”

 

Rob Norman, former Chief Digital Officer of Group M and current member of the comScore Board of Directors, added: “Sarah commands universal respect and admiration within the marketing community and her hire creates an immediate catalyst when it comes to our ability to drive innovation for leading global brands. Her experience as a strategic advisor will be well-applied to the measurement and analytics space, which is increasingly core to driving business impact.”

“Sarah is a maverick in our industry,” said Bob Liodice, CEO of the Association of National Advertisers. “After a stellar run transforming 360i into a powerhouse agency, I am thrilled to see Sarah join the executive team at comScore. We need distinguished leadership to substantially enhance marketing analytics and brand investment decision-making through enhanced measurement. I am highly confident that Sarah will provide the necessary muscle to provide insight, accountability and alignment to energize the industry’s measurement mandate.”

“Sarah is a passionate advocate for our industry and I’m thrilled to see her leverage her success leading 360i into a new area,” said Marla Kaplowitz, President and CEO of the American Association of Advertising Agencies (4As). “As a longtime agency leader, she understands the challenges related to measurement and I look forward to seeing her use her stellar problem-solving skills to help tackle some of the industry’s largest issues.”

“Now more than ever, the measurement industry needs leadership that combines trust, integrity, and innovation,” said Randall Rothenberg, CEO of the Interactive Advertising Bureau. “I have worked for many years with Sarah Hofstetter, and I know she brings all three qualities—and much more—to comScore.”

Megha Shah
Megha Shah
A dreamer, traveler, aspiring entrepreneur and a bookworm beyond repair, Megha Shah is extremely fond of writing and has been doing so since she was a child. Apart from being a part-time writer, Megha is currently in college, pursuing B. Com. (Hons). Megha is an ardent follower of ‘Hardship, Hustle and Heart’ and firmly believes in the power of hard work and destiny!
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