Leading independent, enterprise cross-channel marketing software company Cheetah Digital announced the acquisition of Stellar Loyalty.
Stellar Loyalty delivers the most advanced loyalty and engagement solution spanning customer acquisition, engagement, transactions, and rewards. Built around real-time customer interaction profiles, Stellar Cloud Applications help brands drive frequency, maximize customer revenue, and build more loyal and profitable relationships.
Some of its customers include leading retail, travel, hospitality, and consumer goods brands, including Yankee Candle, Cayman Airways, CraftWorks, and Harlequin.
Peter Lim, Chief Technology Officer & Co-Founder of Stellar Loyalty said, “We founded Stellar Loyalty with a vision to help brands deliver the most relevant and personalized experiences for their customers. We are excited to become a part of Cheetah Digital and join them in a shared mission to create lasting connections between customers and the brands they love.”
Together, the Cheetah Digital and Stellar Loyalty platforms aim to redefine customer engagement and loyalty for B2C marketers and to enable them to create more relevant consumer experiences that drive greater revenue for their brands.
When Stellar Loyalty’s big data architecture meets Cheetah Digital’s Marketing Suite, marketers will be able to reap the benefits of an unprecedented, single platform solution with next-generation data management and superior cross-channel execution capabilities.
“Cheetah Digital’s sole mission is to serve marketers. We are committed to helping marketers solve complex challenges, to deliver profitable outcomes for their brands, and to assist them in creating meaningful experiences for their customers,” said Sameer Kazi, Cheetah Digital Chief Executive Officer.
Kazi continues, “The combination of Stellar Loyalty products and their talented team will allow Cheetah Digital to offer our clients the most advanced and intuitive loyalty, customer acquisition and retention solution in the industry. The team at Stellar Loyalty share our passion for being dedicated to Marketers and we are incredibly happy to welcome all of them to Cheetah Digital.”