The prominent official Bozoma Saint John has left Uber for Endeavor, sources say and Uber affirms. She will move toward becoming CMO there, concentrated on a scope of creative associations between its huge talent portfolio and enormous brands. It’s been precisely a year since Saint John has been at Uber.
“I won’t just focus on one brand anymore; I can cover lots of other brands,” Saint John told Adweek about her new job. “Maybe it would scare somebody else, but for me, I run toward this sort of thing.” “How can, I as chief storyteller for Endeavor, use this moment to tell stories in a way that will change the way we interact with each other? I’m almost overwhelmed by it—almost, but not quite,” she said.
Saint John was acquired under ousted CEO Travis Kalanick by board affiliate Arianna Huffington, yet was never made head of marketing there. Rather, she was accountable for its brand endeavours, in the wake of having done comparable work at Apple for its Apple Music unit. The approaching CMO will work intimately with Ed Horne, leader of Endeavour Global Marketing (which is an organization inside the bigger Endeavour gathering) to advance such brands as AB InBev, Visa, Under Armor and DirecTV.
Emanuel praised her “strong creative vision” in a statement that echoed that sentiment, adding, “We’re excited for what it means when her vision comes face-to-face with our client roster and portfolio of brands who are shaping the cultural conversation around the world every day.”
In the part, she will manage marketing efforts for the entire holding bunch framed by entertainment executives Ari Emanuel and Patrick Whitesell in late 2017. Endeavour presently incorporates an extensive variety of elements from WME to The Miss Universe Organization, the Professional Bull Riders, the Ultimate Fighting Championship and Adweek’s 2016 U.S. Office of the Year, Droga5.
“I want to thank Boz for her contributions over the last year,” said Khosrowshahi in a statement to CNNMoney. “Boz joined Uber at a time when the company was hurting — but her energy, optimism and creativity have been a key part of our ongoing turnaround. Endeavor is lucky to have her, and I’m excited to watch her work in her new role.”
