Leading global marketplace for corporate legal talent, Axiom, announced the appointment of Sidra Berman as the company’s new Chief Marketing Officer and Executive Vice President. Berman will be based out of Axiom’s headquarters in New York and will report to the company’s CEO Elana Donio.
A University of Maryland – Robert H. Smith School of Business alumnus, Sidra brings on board 2 decades of experience in the marketing industry. She has served as a Marketing Specialist at Primark, held multiple marketing related roles at GE Global eXchange Services, Director of Product Marketing and Strategy at Deltek, Vice President of Marketing and Inside Sales at Clarabridge, Vice President and Chief Marketing Officer at Savi Technology, and most recently as the Chief Marketing Officer of Tangoe. She holds degrees in political science and economics from Tufts University and an MBA from the Robert H. Smith School of Business with a focus on marketing and finance.
In her role as CMO at Axiom, Berman will drive the overall marketing strategy, which will be informed by data-driven insights, and will be designed with an unrelenting focus on articulating Axiom’s value to clients and legal talent. She will be responsible for all of Axiom’s marketing activities, including go-to-market strategy, brand building, lead generation, and talent attraction campaigns.
“Axiom enables clients to be more efficient and agile, and empowers lawyers to pursue more of the work they love,” Donio said. “Sidra, a seasoned marketing leader with an impressive record of delivering results for companies at critical points of their growth, is the perfect person for this role. We believe Sidra will elevate our go-to-market strategy and better articulate our value, helping to transform the perception of Axiom and the entire legal services industry. I’m delighted by Sidra’s arrival.”
Berman said, “I’m thrilled to join Axiom and its leadership team at such a pivotal time in its evolution. Working at Axiom is a dream job: It combines the opportunity to reshape an industry ripe for disruption, while being part of an organization that authentically lives its values—committed, fresh, irresistible and thoughtful. I’m excited about the opportunity to grow the company with an incredible group of talented people.”