AVEVA Has a New CMO by TechFunnel Martech IT Business News Article
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Global leader in engineering and industrial software AVEVA announced the appointment of Lisa Johnston as their new Chief Marketing Officer. Johnston takes on global responsibility for AVEVA’s brand and marketing initiatives. She will build on AVEVA’s credentials as a global leader working to accelerate the digital transformation of industrial companies around the world.

Johnston has a track record of over 20 years of experience in IT software, systems and services, and she brings on board her extensive experience leading marketing organisations through best-in-class B2B software marketing strategies, digital lead-to-revenue processes and brand management.

Prior to joining AVEVA, she was the Managing Director, Marketing at Vista Consulting Group where she led the Vista CMO community across more than 50 companies within the Vista Equity Partners’ portfolio. She has also served as the Vice President of Power Systems Global Marketing at IBM, responsible for marketing and the strategic business transformation of this multi-billion-dollar business.

Johnston is also active in the global community, as a member of the Society of Women Engineers, Women in Technology, and has dedicated time to philanthropic causes as a member of the Board of Directors of the United Way. She holds a Bachelor of Science in Chemical Engineering from the University of Pennsylvania.


“Just as our customers are implementing new digital strategies to transform their business, so too must AVEVA. We are thrilled Lisa has joined our executive team to provide critical leadership as we continue to evolve our marketing strategy,” said Craig Hayman, CEO AVEVA.

“I am excited to join the team at what is a pivotal time for AVEVA. As a leading software technology company focused on serving the industrial market, we are in a unique position to help customers on their digital transformation journey. I look forward to partnering with our leadership team, customers and partner community to drive the strategic marketing leadership required to maximise growth,” commented Johnston.

Megha Shah
Megha Shah
A dreamer, traveler, aspiring entrepreneur and a bookworm beyond repair, Megha Shah is extremely fond of writing and has been doing so since she was a child. Apart from being a part-time writer, Megha is currently in college, pursuing B. Com. (Hons). Megha is an ardent follower of ‘Hardship, Hustle and Heart’ and firmly believes in the power of hard work and destiny!