Personalized, real-time communication is essential to join customers in a conversation that is guaranteed to add to the success of the company. Generating a meaningful conversation with a customer is easy for a company once they’ve acquired a wealth of data they can analyze and use to learn the dynamic flow of offers. Once a company has a strong understanding of this, they can hold up their end of the conversation and keep the customer coming back for more.
For this type of communication to be successful, a company must understand their audience, personalize their message, and be relevant and deliver the message in real-time. To ensure a message is personalized and delivered at the best moment, a company can ask themselves three essential questions that will help to make this a reality and guarantee they are achieving their intended goal.
The first question a company should ask themselves is if the company is aligned across teams to support the customer’s journey. The second question is if the company has a solid data foundation that unifies customer data across channels. The final question to ask to ensure the company is delivering a personalized message in real-time is if they have the tools to send the best offer to their audience once they have acquired their valuable data.
The three key elements a company can do to ensure they are sending the best message at the most opportune time is to speak clearly, listen carefully, and respond thoughtfully. Real-time personalization is a gradual journey that begins with straightforward channels that link together, like the company website, emails, and digital display advertising. The next step in the journey is to move to more challenging channels and applications like providing call centers and sales staff with real-time updates. An important aspect of this journey is to engage in real-time on social media platforms.
When companies unify customer data across channels and keep a close eye on the customer journey, marketing managers can then deliver consistent, relevant and personal real-time offers at the most opportune times. Marketing technology for real-time, personalization exists and can do a lot of the number crunching for companies.
Real-time insights and offers make customers’ lives simpler, but companies must get the conversation right first. When companies listen to and delight their customers at the times that matter most, they understand why personalization is a strategy for real-time communication.
Want to personalize real time offers? Click on the link below to watch a quick video and to download the whitepaper How Personalized, Real Time Offers Say All the Right Things.
