Cincinnati-based marketing software organization Ahalogy has reached an acquisition agreement with Quotient Technology Inc., an arrangement that will create payouts for Northeast Ohio financial investors. Quotient Technology Inc. has consented to buy Ahalogy for $20 million in cash, with an extra $30 million if the organization meets financial requirements through the end of 2019, as per a Quotient public statement.
“Ahalogy is a perfect fit for Quotient as we expand and grow our digital media solutions, with a specific focus on CPG shopper marketing,” said Mir Aamir, President and CEO of Quotient. “Ahalogy has proven expertise in creating and delivering targeted digital content that drives brand sales, especially through social channels. This gives us another capability to deliver efficient digital media campaigns that reach valuable shoppers, including our 100 million verified buyer audience, using our proprietary shopper data to drive sales and measure performance.”
Ahology is a 6-year-old organization that uses social media influencers to construct brands for customer product organizations. Quotient is an advanced advertising organization that sends coupons and advertisements to a large number of customers everyday. It uses the Retailer IQ platform to track purchase information and measure the effect of its marketing efforts on retail deals. The arrangement is a result of Quotient’s interest in Cincinnati, which utilizes around 120 individuals. Ahalogy has around 50 workers. Ahalogy CEO and fellow benefactor Bob Gilbreath will keep on leading the Ahalogy group.
We couldn’t be more thrilled to join Quotient,” said Bob Gilbreath, who cofounded Ahalogy in 2012 and serves as the company’s CEO. “This is a great opportunity to bring our influencer marketing capabilities to the more than 2,000 brands within Quotient’s network, giving CPG brands and retailers a single company to manage much of their digital marketing.”
Todd Federman, overseeing executive of the angel fund reserve and the venture fund, said those assets and their subsidiary speculators put more than $2 million in Ahalogy. He commended the Ahalogy group for building “a world class organization.” He noticed that their customers incorporate Procter and Gamble, Mercedes-Benz and Hudson-based JoAnn Stores.