A lot of content has been dedicated to helping businesses understand how to digitally market products or services, including everything from how to manage your marketing workflow to how to optimize SEO keywords to help improve a company’s likelihood of making it onto the first page of Google or Bing search results.
But what if what your business is advertising is completely digital? Does that change your marketing approach? For companies who develop apps that people use on their smartphones and tablets, it can be more difficult to connect with audiences in the same way that other businesses do. Some companies, like App Radar, are trying to change that.
What is App Radar?
App Radar is a software that helps your app rank higher in app store searches. It’s a platform designed for a product, marketing, development, and data teams to help grow traffic and manage workflow related to marketing and app distribution. Between the two main app stores, Google Play and the iOS App Store, there are over 5 million apps available for users, which means that app developers are up against a lot of competition. ASO helps apps stand out in the search. App Rader has become many company’s go-to methods of app marketing, as well as a key part of its overall app strategy.
How to use App Radar as part of your key app strategy.
- Reviews and ratings: App Radar helps users understand exactly why app ratings and reviews are so important to app success. It’s not just about people finding your app, but about using it and rating it highly enough for others to find it, download it, use it, and continue the cycle. App Radar gives excellent guidance on how to prompt user reviews and ratings, as well as why they’re one of the driving forces of your app search optimization. First of all, reviews make sure that other users know that your app is worthy of downloading and using. People trust the input of other users. It is also a very valuable away to gather user feedback and improve the app experience. Finally, the algorithm that drives the list rank of search is impacted by the popularity of an app.
Some of the advice that App Radar offers on how to solicit reviews is invaluable. It notes that timing is everything, saying, “Ask for ratings when the user is happy. For instance, after he has been using it regularly for 10 days, or when he finished a booking, or after he has won a level of the game, etc. This means you are more likely to contact a happy client, and besides that, you won’t be interrupting the user in the middle of a task.” Simple, thoughtful action like this can help improve the possibility of ratings, as well as potentially lead to higher reviews all by itself.
- Keyword research: Just like in SEO, keywords in the app description and other app-related content are important to helping relevant users and audiences find the app. The App Radar team are experts in keyword research and analysis. Not only have they mastered the best practices of keywords and descriptions, but they also use their built-in software analytics to help businesses understand how their keywords rank and allow them to optimize their descriptions based on App Radar’s expert guidance and experience.
Companies who used App Radar say a total of 50 million organic downloads in 2018. This means that App Radar helped these developers save time and money on marketing and outreach while boosting their engagement and revenue. The importance of App Radar in creating a winning app strategy is in their ability to help grow app visibility with real data and enables businesses to spend more time on creating the best app solutions that their audience will want and less time trying to get it in front of those audiences.