Native advertising campaigns are growing in popularity.
Successful native ad campaigns can benefit your company in several ways, but before you get started, consider these tips and tricks.
It is estimated that by 2021, 74% of total U.S. display advertising revenue will be made up of native ads. This is because native ads are much less intrusive than traditional ads making them less bothersome compared to other digital advertising methods. The best rule to follow when creating an Ad is to not make it an intrusive, bothersome part of someone’s day but rather an experience they enjoy.
Steps to Run a Successful Native Advertising Campaign
- Pick the Right Platform
- Tailor the Content to the Platform & Your Audience
- Invest in Quality Content
- Make the Design Mobile Friendly
- Make the Design Interesting and Engaging
- Don’t Over Mention your Brand
- Test and Optimize Content for Best Results
- Include a Call-to-Action
As important as it is to create engaging and interesting content, it’s just as important to pick the best platform to display that content. Make sure you’re choosing platforms where your target market is and can be reached on. Choosing a platform your target audience is already engaged on is essential, but you also need to make sure that the content you create is suitable for that platform. Do not choose a platform that you’re unable to create content for. This would be worse than not advertising on that platform at all.
A huge mistake many advertisers and web designers make is not making their content mobile friendly. People use their phones to view all sorts of content but if your content isn’t compatible with phones then you’re losing audience members. If your content doesn’t fit the display size of the phone, your content doesn’t load correctly on the phone’s server or people have trouble viewing your content, audience members will not waste their time with your brand and they’ll move on to your competitor. Ensuring that your content is organic to the platform it’s on and that it’s mobile friendly are two of the most important native advertising best practices.
Many people viewing your native Ad could be unaware of your brand and therefore, don’t trust you just yet. Make sure that you’re not over mentioning your brand before you build trust with your audience. Mentioning your brand too much before you’ve built trust could deter people from ever trying your brand. You also want to make sure that you include a powerful call-to-action at the end of your Ad so that your viewer knows where to go to interact with you or buy your product. A call-to-action is an effective way to increase your brand revenue and audience engagement.
Types of Native Advertising
If you haven’t already invested in native Ads and are looking to do so, there are many different types of native Ads you can invest in. Here are a few types of native Ads your company can invest in to increase your revenue and engagement with your audience.
- In-Feed Units
- Promoted Listings
- Paid Search Ads
- Recommendation Widgets
- Custom Ads
- In-Ad with Native Element Units
How to Write Native Advertising
Writing content that is worthy of native advertising may be very new to some companies, so here are a few things to keep in mind as you write content that you wish to use in your native advertising efforts.
- Start with the end in mind
- Use content that’s incomplete to make your audience want more
- Make the content look organic to the platform
- Write content that offers value
- Deliver your Ad
When it comes to native advertising vs content marketing, native advertising is much less intrusive and bothersome to audiences. If your company is not yet incorporating native advertising into their marketing efforts, now is an excellent time to get started.