Movers and Shakers in eCommerce Innovation

By Team Writer - Last Updated on October 8, 2019
eCommerce innovation

Guest Contribution by James Daniels

The world of eCommerce has rapidly changed the way things are done, both in our personal lives and in the business world. You can now order anything online to be delivered directly to your door, including products from nearly every country, no matter your location. eCommerce has allowed companies to broaden their client base by offering online product purchases to clients based in different countries. A grocery list can now be delivered straight to a residential door without the need to leave the house. There seem to be no limitations in the adaptable world of eCommerce.

So which areas are set to be particularly revolutionized with the growth of eCommerce?

The Delivery System of Online Orders:

In particular, the last-mile logistics of eCommerce orders is set to improve even more, with the ultimate goal being on delivering items to the end-user as quickly and efficiently as possible. Due to the rapid growth and popularity of online shopping, logistics have had to shift their focus and meet the demand of a high number of consumers expecting fast and capable delivery options.

With the development of technology and smart devices, it is now ridiculously simple to purchase something from anywhere in the world, via your smartphone, at the click of a button. With the ease of transaction, the temptation to shop online is one many fail to resist. Ultimately, however, this means higher demand and pressure on logistics companies forced to meet smaller and increasing delivery windows.

Personalized Customer Experience:

With the many channels of eCommerce now open, customers will react more favorably to tailored user experiences. It’s expected that the future of eCommerce will depend majorly on customer experience, and personalized experiences will play a large part in that. Customer loyalty can be built considerably by personalized practices, and these experiences can be used to reach out in a more productive way to new and existing customers.

Many consumers would agree that a personalized experience shows that a company is taking an interest in their personal wants and needs. It also allows a consumer to feel more valued.

With retailers encouraged to engage with consumers on a more personal level, this will shift the world of eCommerce for the better.

The Internet of Things (IoT):

The significant rise of eCommerce sales can be attributed to the power of the Internet of Things (IoT). IoT is a broad network of internet-enabled devices and software that can share data and exchange crucial information between one another. This ability means that retail companies, and any business which operates with an eCommerce website, can better carry out their operations more efficiently, as well as have an increase of greater communication abilities.

The Internet of Things will mean many areas of eCommerce will be made a lot easier in the future, such as:

  • Inventory and stock items, in relation to keeping track of sales, stock and avoiding the risk of human-error and ordering incorrect items
  • Supply chain management, ensuring better tracking of items from start to finish
  • Improved logistics and real-time updates


James Daniels is a freelance writer, business enthusiast, a bit of a tech buff, and an overall geek. He is also an avid reader, who can while away hours reading and knowing about the latest gadgets and tech, whilst offering views and opinions on these topics.
Team Writer

Team Writer | is an ambitious publication dedicated to the evolving landscape of marketing and technology in business and in life. We are dedicated to sharing unbiased information, research, and expert commentary that helps executives and professionals stay on top of the rapidly evolving marketplace, leverage technology for productivity, and add value to their knowledge base.

Team Writer

Team Writer | is an ambitious publication dedicated to the evolving landscape of marketing and technology in business and in life. We are dedicate...

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