Digital Marketing Ideas for B2B Companies

By Emily Pribanic - Published on March 9, 2018
Digital Marketing Ideas for B2B Companies

Surefire ideas to digitally market successfully.

Digital marketing is king in our digital world and is essential for marketing managers to master, no matter what type of business they’re involved in.

Digital marketing is taking over in our digital world. All companies must familiarize themselves with the best digital marketing ideas to promote their business. While all companies must perfect their digital marketing strategies, B2C strategies may be different than B2B digital marketing strategies.

How B2B Companies Should do Digital Marketing

The first step in creating any successful marketing plan for a B2B company is to create a B2B digital marketing strategy. Successful strategies will include a clear target audience, priorities and a plan to structure thinking. A great B2B content marketing tactic is to create social media content other than blogs. The next step is to update websites regularly to optimize customer journeys and meet google analytics goals. It is important to not miss out on the potential of search marketing. B2B marketers should spend time on SEO each week.

Content and inbound marketing help audiences earn and work smarter so these should not be overlooked by B2B marketers. Social media is a great way to obtain inbound marketing leads and makes it easy for audiences to interact and engage with companies. Any B2B marketing manager should focus on effective lead generating strategies and content. The final step to any successful marketing plan is to use analytics to regularly test campaigns and improve on them. Many B2B companies are failing to fully utilize analytics and this should not be the case.

Top B2B Marketing Ideas and Strategies

Content marketing is one of the top B2B marketing ideas for a business to use. Creative B2B marketing ideas can be successful, especially when a business steps outside normal content marketing ideas. Content marketing can include quizzes, infographics, video testimonials, client interviews and so much more. SEO should not be overlooked by B2B companies. SEO blends perfectly with content marketing and allows the content created to stand out better. To do this, companies should choose the right keywords to optimize the content.

Another B2B marketing idea is to host trade shows. Trade Shows influence purchases as long as companies take advantage of them properly. To do this, a business must determine their goals, pick the best events to attend, market themselves prior to the event, create an engaging experience, measure the results and have a post-show plan to continue marketing to attendees. B2B companies can also use co-marketing to increase word of mouth about their business. Word of mouth marketing is one of the best ways to increase ROI so co-marketing should not be left out.

B2B Marketing Ideas for Small Businesses

As a small business, many do not have a log of money for expensive marketing ideas. Creating instructional videos is a way to create valuable content and can be fairly inexpensive. Reddit is a great way to appeal to niche groups and when truly awesome content is shared with Reddit users, they will respond favorably. Social media is essential for businesses to master in this day in age and small businesses are no different.

All businesses, especially small ones trying to get their name out there, should create an account for all social media sites and post content that is not only relevant to that platform and their audience but also post regularly. Infographics can be simple to create and are visually appealing content that engages audiences. Recycling content is a great idea for a small business on a budget. Articles posted by the business can be transformed into infographics or video tutorials. Developing a referral program is an excellent way to increase word-of-mouth which in turn increases ROI. Word of mouth is powerful, especially for a small business that is not yet well known.

When it comes to successful marketing ideas for a B2B company, content is king. Many successful marketing ideas used by B2C companies can be used by B2B companies, as long as the ideas are formatted to fit their business goals. When it comes to digital marketing, it is easier and more lucrative to get creative with your marketing ideas. Marketing campaign ideas can never be too small or simple. Sometimes simple is best and small ideas can transform into larger ones. Whether they’re B2C marketers or B2B marketers, digital marketing is essential for marketing managers to master in our digital world.

Emily Pribanic | Emily is a graduate of the University of North Texas. She has her B.A. in Advertising with a concentration in Copywriting. Emily has been writing since she was young and has a creative imagination. She lives in Dallas, Texas with her family and two cats.

Emily Pribanic | Emily is a graduate of the University of North Texas. She has her B.A. in Advertising with a concentration in Copywriting. Emily has been writing s...

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