Creating Collaborative Content in 2019

By Danni White - Last Updated on January 7, 2020
Creating Collaborative Content in 2019 -An Interview with Barry Feldman

Content creation and content marketing remain one of the best ways to generate traffic, nurture leads, and make money. It is one of the reasons companies including Netflix and Facebook are investing thousands of dollars in new and original content development throughout 2019 and 2020.

In fact, according to a 2017 Content Marketing Institute report, 85% of B2B marketers credited their success over the past year to the creation of higher quality and more efficient content, while 72% said the development of or revisions to their content strategy contributed to their success.

Creating content is not only a fun and interesting job position, but is good for creating a relevant and contextual business, no matter the industry. Writing solo is never a bad idea, but if you’re creating content week after week and needing some new and fresh ideas to help keep the attention of your audience, collaborative content creation and marketing is the way to go.

There are many benefits to using collaborative content in your marketing strategy. Beyond expanding your own company’s reach, expertise, and relationship development, collaborating with other writers and content creators outside of your organization allow you to bring in people who understand your industry, product, brand, or service. Collaborating is also a great way to share resources and include more perspectives on a subject matter.

Writing with someone else allows you to also multiply your reach. Who doesn’t want to do that? If you have 10,000 followers on social media and your partner also has 10,000 followers, your message will reach double the audience and attention. This makes collaboration a very attractive tool to use.

Collaborative content will continue to yield positive results for brands throughout 2019 that we decided to take up the topic with well-known writer and content marketing expert, Barry Feldman. Barry is the founder of Feldman Creative and has himself done a ton of collaborative content over his many years of experience.

In this interview with Barry, we discuss:

  • Some reasons to do collaborative content
  • Some reasons not to do collaborative content
  • Collaborative content coming of age
  • Offers suggestions for keeping ego out of collaborative efforts
  • Engagement with collaborative content
  • Gives steps to follow in selecting the right collaborator

Take it away, Barry!

Thanks for your time, Barry!

Barry along with his friend, Andy Crestodina, hosts of the Content Jam Podcast, also created a piece on advantages of collaborative content which you can listen to here. It offers some interesting benefits on creating collaborative content as well as getting started with a guest post strategy. Check out some of Barry’s writings, books, and podcast episodes at

Danni White

Danni White | Danni White is the Director of Content Strategy and Development at Bython Media and the Editor-In-Chief at, a top B2B digital destination for C-Level executives, technologists, and marketers. Bython Media is also the parent company of,, List.Events, and

Danni White

Danni White | Danni White is the Director of Content Strategy and Development at Bython Media and the Editor-In-Chief at, a top B2B digital destin...

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