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4 Free Social Media Automation Tools for CMOs

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Check out these free social media automation tools to improve your content marketing efforts.

As the CMO of your company, it is essential to implement a social media automation tool to improve your content marketing efforts. Without a proper social media automation tool in your arsenal, your brand image will suffer.

Incorporating social media into your content marketing efforts is essential for your brand to stay relevant nowadays. To be engaging and to stay relevant on social media, it is essential to be quick and responsive. Social media automation tools can not only help you save time when it comes in incorporating your digital marketing strategy, but they can also help you stay organized and improve your response rate.

Social media tools are great for getting the most from your time and resources and even make things much easier for you. There are all sorts of tools on the market that can improve your CMO efforts and assist you with posting content and performing social media listening. Here are some of the best free social media automation tools on the market that you can use to improve your content marketing practices.

Hootsuite

Perhaps one of the most popular free social media automation tools on the market, Hootsuite is used by many companies for their simple social media needs. With Hootsuite, you can easily keep track of your various social media channels all at once with their dashboard that shows you side-by-side your multiple social media sites. It also offers real-time updates giving you the ability to perform brand monitoring much more easily. Thanks to these real-time updates, you will be able to easily collect user-generated content, improve the trust in your brand, and handle any crisis that may inflict your company. Hootsuite also offers one of the best free social media scheduling tools on the market and supports all the leading social media platforms. This tool also offers analytics to help you determine the best time to post your content and even allows you to check your brand mentions, reply to users, post content, and search for influencers.

Buffer

One of the most useful and extensive free social media posting tools on the market, Buffer offers a user-friendly interface that allows you to put posts in a queue across different platforms. This tool is known for its comprehensive analytics that can help you better understand how your social media strategy is working and it even offers different packages depending on your content marketing needs. Buffer can post your content automatically, suggest the best time for you to post content, allows you to work on campaigns right from its interface, and it is extremely easy to use.

BuzzSumo

BuzzSumo is an excellent tool to help you discover trending topics and posts. This tool makes it simple to search for viral content and analytics about that content. This tool allows you to filter results, it can track the overall reach of your content on your different social media platforms, it allows you to find influencers and build your relationship with them, and even allows you to analyze all sorts of content.

SproutSocial

Another popular free social media automation software, SproutSocial is a complete social media toolkit that offers a lot of amazing features. This tool can help you automate your content posting, more effectively engage with your audience, and offer better customer support. This tool also offers distinctive features that allow you to monitor your competitors and perform social listening. SproutSocial offers a user-friendly interface, allows you to easily schedule content, offers unique tools that can help you track keywords and identify influencers, and even offers a built-in analytics feature to help you calculate your overall reach.

Does your company use any free social media automation tools? If not, now is the time to look at your options before you fall further behind in your social media efforts.


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Emily Pribanic
Emily Pribanic
Emily is a graduate of the University of North Texas. She has her B.A. in Advertising with a concentration in Copywriting. Emily has been writing since she was young and has a creative imagination. She lives in Dallas, Texas with her family and two cats.

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