SetSail announced the launch of the industry’s first true-progress incentives platform which unlocks sales teams’ potential by rewarding what matters.
Founded in February 2018, SetSail was created to solve the problem of traditional sales compensation, where the lag between day-to-day actions and future commission payouts leads reps to focus on easier, quicker-hitting deals rather than the higher value (but riskier), longer-term opportunities that are best for the business.
The SetSail approach moves beyond any form of set formulae or even traditional compensation plans. It leverages machine learning and the latest natural language processing techniques to provide real-time rewards for progress. Work is measured with objective signals such as sentiment of customer emails. The platform has been built with a keen understanding of the sales process and years of data analytics experience.
In the beta customer trials that were held, SetSail produced a 23% increase in revenue per sales representative and a 43% increase in engagement from high-value customers.
“There are many machine learning-based tools that tout the power of artificial intelligence to assist sales teams, but none close the loop to effect actual changes in behavior,” said Peter Wagner, Founding Partner of Wing Venture Capital. “SetSail’s ability to directly improve sales results through real behavior change makes them a game-changer.”
“The SetSail story begins at Google, where Bert Lui, our co-founder and Chief Product Officer, and I first experimented with combining machine learning and behavioral economics to produce significant improvements in sales productivity,” said SetSail co-founder and CEO Haggai Levi. “We set out to build a novel product that changes how sales teams think about driving performance. SetSail aims to unlock sales teams’ potential by rewarding what matters and to empower revenue organizations to deliver extraordinary results. We are excited to help our customers meet and exceed their business goals.”