The only tech and data platform that converts direct mail into a lucrative digital acquisition channel –Postie –announced its launch in the US market. The company, which has been profitable for quite some time now, raised $3.5 million in a seed funding round, which was led by Bonfire Ventures and Crosscut Ventures.
With the application of machine learning and quant marketing to direct mail, Postie helps digital marketers test and optimize audience modeling and attribution. The platform provides solutions to provide prospecting and automated CRM on the same dashboard. Campaigns can easily be deployed and managed in-house within minutes and mailed as quickly as the following day.
Postie’s clients range from direct-to-consumer brands, e-commerce, financial services, insurance and consumer service providers, and they have seen CVR %, ROAS and CPA results as strong as the best performing social campaigns.
“Postie continues to create a resurgence in direct mail by helping advertisers overcome the many issues facing digital ad marketing and the over-reliance on limited platforms. Until now, the vast majority of a brand’s media spend has been allocated to digital, and we’ve cracked the code on what marketers can do to apply these same principles to direct mail,” said Dave Fink, CEO and co-founder of Postie. “A highly targeted physical piece of mail, especially in today’s ephemeral world, elicits an emotional response that goes above and beyond what is possible online. It’s now possible to open up a whole new scalable media channel by leveraging the same data driven insights and quantitative approach as digital.”
“I started working with Postie when I was CMO of Dollar Shave Club and was impressed with how easily their technology enabled my team to manage direct mail as quantitatively as social and search,” said Adam Weber, CMO of Everything But the House. “We were able to A/B test creative, audiences, and create look-alikes, and see attribution in real time. Now at Everything But The House (EBTH), we’re challenged with reaching very specific audiences, and Postie allows us to reach these prospects. Their combination of data science, automation, and performance expertise enables the same level of sophistication in reaching consumers in the mailbox as there is in reaching them in the newsfeeds.”
