Goodlord, a London based property tech firm, has announced a new CEO, William Reeve, who will take the mantle and steer the ship to a new course. This change comes at the backdrop of a $13.7 million funding. While addressing its Founder Richard White, who is also a former negotiator at Foxtons, Goodlord continued to refer to Richard as “former CEO.”
Reeve comes with strong experience as a member of boards at various startup ventures like Zoopla, Fletcher Research, Graze, LOVEFiLM, and Secret Escapes. Through these roles, Reeve brings to the table a rare combination of experience in fast-track technology, subscription based models, and property industry.
Sources indicated that the founders of Goodlord, Richard White and Tom Mundy, had an amicable discussion with the board and came to a conclusion that it was the right time for the company to bring in a strong leader to the top management team.
The company is undergoing a complete restructure, with focus shifting from sales and marketing to development of new features, while also trying to automate their platform. The next phase for the organization will be about new products that will propel growth; these products are said to be launched in the forthcoming year.
The company also indicated additional funding done by the investors. However, things are not that rosy amidst these changes and restructuring; the company had to lay off around 40 employees—tough for a company that was founded just four years ago.
Reeve will work in close quarters with Richard and Mundy to help the business built its market-leading technology. They will also be working together to cut costs and enhance user experience, all while finding new streams.