Insider has announced the launch of its Growth Management Platform, which was preceded by a fund-raising exercise worth $11 million in a round of Series B funding. GMP is a big hit among marketers as it provides valuable insights about their customers in order to help them interact with these customers in a more efficient manner.
The platform provides a complete gamut of features right from activation to retention and revenue. This platform runs on a powerful AI engine combined with machine learning capabilities. The insider platform gives insights on a real-time basis with personalization across multiple platforms like web, mobile, mobile app, and ad channels.
Earlier, the major cost component was infrastructure and hiring the right talent, particularly for startups.
Today, the focus has shifted to customer acquisition. Hence, companies are not shying away from allocating a considerable amount of their marketing budget on digital channels. The objective is to reach out to a larger customer base.
However, there is still a majority of companies who spend a lot on the wrong customers or target audiences. This is because the channels or tools that they use are complex to operate and not a viable option. That is where Insider comes into the picture.
The platform is built on a unified data layer. The GMP is very easy to implement and use; it does not need any kind of complex integrations. The platform is based on the latest technologies based on knowledge activation and neural network-based models making technology almost invisible to users.
Speaking on this occasion, CEO and co-founder of Insider, Hande Cilingir, said, “Customers are demanding more personal, meaningful and smoother experiences, no matter what channel they are on. Delivering a personalized experience to each and every customer at scale increasingly requires robust AI and machine learning technologies.”
The launch of this platform is strongly supported by a funding of $11 million that was headed by Sequoia India.