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A business providing a service to customers is not just about making sure the product or service is top quality or that sales levels are...

For a good reason, brand storytelling is gaining momentum in the business industry. According to research data, stories get a person’s attention. Moreover, it triggers...

Think about this: a consistent brand image across all platforms can boost your revenue by up to 23%(1). If you already have a solid branding...

Brand is a funny thing for owners. You cannot hold it in your hand, yet it is the foundation- bread and butter of the organization....

In a society where there are millions of brands, consumers are bombarded with different services and products throughout the day. So, it is tough for...

At the end of 2018, Mode set out to build a complete picture of how “premium home goods” brands were connecting with consumers. In doing so,…

The single most valuable thing you can have in today’s digital world is a powerful personal brand. It’s the thing that separates the unprofessional from…