Linkedin: How It Works for Businesses

By Emily Pribanic - Published on March 2, 2018

LinkedIn is used by thousands of companies to find the best candidates for their open positions. LinkedIn was recently voted one of the best places to find exceptional candidates that fit open job descriptions the fastest.

How Does LinkedIn Work for Businesses?

LinkedIn is an excellent platform to use to promote a business. With over 65 million professionals on LinkedIn, it is hard to not find the best candidates for any business. LinkedIn is inexpensive to market a business and almost half of the members on LinkedIn have decision-making authority in their companies. LinkedIn gives employers introductions to potential candidates and allows other members to recommend people they know for open jobs. LinkedIn also provides groups for companies to join to find better candidates for their business. These groups allow employers to send out messages and invitations to members when they have a job opening. LinkedIn provides a professional image for companies and helps them expand their network. Businesses should maximize the benefits LinkedIn offers to ensure their company is hiring the best candidates.

LinkedIn Post Algorithm

LinkedIn has a four-step process for distributing content across its network. This is to reduce the chances of spam or inappropriate content. The first step is to classify the content as an image, text, video, long form or link. The second step is to distribute the content to a sample size of people, depending on how the post is classified. Next, filters that determine the likelihood of the post to generate likes, views, hides, and flags are used and scored from a quality perspective. The final step is for human editors to determine if the content should be distributed over the users’ network or not. Editors demote low-quality content and distribute high-quality content to more users. This LinkedIn algorithm has recently changed and businesses should take note of that and understand that change so that the tactics and strategies they use to classify their content as high-quality, reach more potential candidates.

LinkedIn Algorithm 2018

LinkedIn has implemented many new algorithms to make their network better. One new algorithm is ensuring users are shown content that is most relevant to them. LinkedIn does not show a user everything being posted on their network and this is because not everything in a user’s network is relevant to them. LinkedIn has also implemented a spam filter into user’s feeds that help determine how wide of an audience a post reaches within LinkedIn. It does not make sense to have a post only relevant to Denmark to show up in a user’s feed that lives in Texas. A major way to ensure a post reaches the maximum number of users is to understand the type of content LinkedIn wants on their platform. This includes offering tips related to business growth, inspiring people in their work life and being relevant to the industry in which your company is in.

LinkedIn is a major tool employer and employees are both using to find new candidates and new jobs. This platform uses advanced algorithms to connect users to content that is the most relevant to them. Businesses who use LinkedIn find the most qualified candidates for their job openings faster. LinkedIn is an essential tool in the business world and should be utilized to its capacity by employers who want to ensure they are connected with the best candidates for their company.

Emily Pribanic | Emily is a graduate of the University of North Texas. She has her B.A. in Advertising with a concentration in Copywriting. Emily has been writing since she was young and has a creative imagination. She lives in Dallas, Texas with her family and two cats.

Emily Pribanic | Emily is a graduate of the University of North Texas. She has her B.A. in Advertising with a concentration in Copywriting. Emily has been writing s...

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