Hulu’s current Chief Content Officer, Joel Stillerman, will officially leave the company after Hulu expressed their interest in reorganizing the company. There have been several high-profile executive departures and two new hires within the company. Hulu announced the purpose of these firings was to change the outlook of the company to fit four major strategic priorities, which include “the subscriber journey, technology & products, content and advertising.”
Joel Stillerman is not the only executive to lose their position in Hulu. The company has announced that two other high-profile executives will no longer hold their positions.
CEO Randy Freer has plans to steer Hulu’s in a new direction, the first step of which is to disband Stillerman’s executive position completely, a position that he has only held since June of last year. Tim Connolly, Senior VP of Partnerships and Distribution, and Ben Smith, Senior VP of Experience, are also departing due to the new restructuring plans. These changes are not only impacting the Content Division in Hulu, but the Technology and Product Teams that are tied with the Marketing Group and Data & Analytics Divisions.
Randy Freer provided the following statement regarding Stillerman’s departure, and Hulu’s recent executive reshuffle:
“As one of today’s top direct-to-consumer entertainment brands, led by technology, innovation and data, Hulu has an enormous opportunity to lead the media and advertising industries into the future,” Freer, who took over as CEO in November last year, said Friday in a statement. “By adding new expertise and capabilities to our executive ranks and creating greater alignment around our customers, we are positioning Hulu to grow more rapidly, innovate more quickly and connect consumers even more deeply with the content they love.”
Hulu’s new initiative comes at a pivotal moment, as the company has seen remarkable growth in the past year, especially in total subscribers and successful shows. These changes were made on behalf of Hulu to in the hopes of furthering that success.