Effective Benefits of Master Data Management for Businesses

What are the advantages of master data management

Thanks to master data management, there is now a more efficient way of storing and presenting data. Eliminating costly losses has enabled businesses today to focus on marketing and operational strategy activities. This is a critical advantage especially because of major mergers and acquisitions taking place in the corporate world. Table...

What Is Cloud Computing | A Complete Guide

A Brief Explanation About What is Cloud Computing & How it works

Cloud computing services grew rapidly and took over the IT infrastructure like a thunderstorm. Even though this seems poetic, it is true. We see many SMEs and startups opting for the Cloud Computing services not only as a cost-effective solution but as a sustainable solution in the long term. Large Enterprises have...

Best Employee Engagement Strategies and Its Challenges

effective employee engagement strategies

The number one reason you must find new strategies to increase employee engagement in the workplace is because of this: YOUR ORGANIZATION DOES NOT EXIST WITHOUT ENGAGED EMPLOYEES. The reason you have an organization is that you have people who work there, hence it is to your utmost advantage to...


The Pros and Cons of Email Marketing

effective email marketing benefits

Marketing is like dating. If social media is casual flirting, email marketing is the honeymoon stage of a relationship. You’re getting to know each other. Both parties hope for the best. In the end, you may end up marrying them (you gain a customer) or getting dumped (unsubscribe). No one likes getting...

Jeff Bullas Discusses Digital Marketing, Blogging Success and Challenges across the Digital Landscape

Jeff Bullas is a digital entrepreneur (JeffBullas.com), author, marketer and international keynote speaker and works with brands to optimize their global digital brand with emerging technologies, content, social media and digital marketing. He has spent most of his career involved with information technologies, telecommunications and the web. Since starting his blog...

How SEO Actually Fits Into an Inbound Marketing Strategy

what is inbound marketing strategy

Guest Contribution by Mike Khorev Many marketers and business practitioners understood that SEO and inbound marketing are very important to each other. However, at the same time, the same marketers face difficulties in really understanding how SEO fits into the wider concept of marketing strategy. In this article, we will discuss how SEO...

How VPN Security Works and How to Buy the Right One?

What is VPN Security?

Guest Contribution by Vanessa Seward, Strictly Digital[1] What is a VPN? A VPN, also known as a virtual private network, is a piece of software that encrypts your information over the internet. Normally, when you connect to the internet your traffic is first sent to the internet service provider, then to your desired...


Benefits and Challenges of Content Marketing

advantages of content marketing

Content marketing is basically a form of marketing that is focused on creating, publishing, posting, sharing and distributing content among a wide base of the audience for awareness. According to a survey in 2018, about 91% of B2B businesses reach their potential customers through the use of content marketing. Moreover, Pew...

Performance Management System – A Complete Guide

A Brief Explanation About Performance Management System

In the not too distant past, corporate entities were run in a traditional way, part of which involved appraising staff from time to time to assess their input, output, and productivity with respect to organizational goals. The system then employed was cumbersome and time-consuming. This state of affairs made organizations realize...

Benefits and Challenges of Mobile Marketing

Pros of Mobile Marketing

According to Statista, there will be an estimated 3.5 billion smartphones in 2020[1]. Mobile phones are becoming more important, whether to call, search the Internet, or sell a product. Of those billions of phones, Iacquire found that 70% of mobile searches lead to action on a website within one hour[2]....

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