4 Most Critical Qualities Creative Managers Should Look for in Designers

creative design manager

And while there are benefits to having a degree—I tend to disagree with anyone who demands it as a necessity. I don’t have a design degree. I’ve always been lucky enough to have people guiding me, and a breadth of experiences that provided on-the-job training. And while there are benefits to having a degree—like...

What is the Most Important Challenge in Agile Transformation?

challenges in Agile transformation

I like to compare an agile transformation to a physical fitness journey. Achieving a complete agile transformation in an entire organization is rarely easy. It requires a huge shift from focusing on how people can improve their individual impact to seeing how the entire organization moves and works together. That means being...

5 SEO Trends to Implement on Your B2B Website

SEO trends

Guest post by Piket Media Staying on trend isn’t just for fashion designers and pop stars anymore. Marketing specialists and advertisers have every reason to keep their eyes out for up and coming methods for communicating their goods and services to their target audience. Knowing the most contemporary SEO trends can...


Pros and Cons of Hiring a Web Designer vs. Building Your Own Website

Hiring a web designer

Guest post by Tom Buckland Every business needs a good website. A persuasive, professional website drives new traffic to your business through SEO, promotes your brand and ultimately increases your customer base and builds profits. Perhaps you have a brand new business which doesn’t have a site. Or maybe your business has...

8 Tips for Fostering Genuine Connections in Your Career

Above all else, I attribute my professional success to the relationships I’ve built. In every role I took on, I worked hard not just on my day-to-day tasks, but on people—I made a concerted effort to build genuine connections with those around me. I was always striving to gain the trust...

What Companies Need to Understand about Sustainability?

Sustainability

Sustainability isn’t just about how the product is created. It’s also very much about how the product is destroyed. This piece was created in collaboration with Nicolas Cole. Most people don’t know what they mean when they talk about “sustainability” in business. Some think it means donating a portion of the company’s profit to an...

Why FreshTeam Is a Workable Alternative for Applicant Tracking Systems

Application Tracking system

Guest post by Jayakumar Muthusamy Applicant tracking systems (ATS) are software that recruiters and hiring managers use to find the best job candidates. An ATS tool can save your business time by managing applicants through the recruiting process—from job post to hire. Many offer their applicant tracking systems free to smaller...


Why Artificial Intelligence is the New Frontier in Cybersecurity

AI in Cybersecurity

Guest post by J. Eduardo Campos With breach attempts and cyber attacks increasing, many companies say artificial intelligence (AI) is a necessity in identifying and thwarting threats, and they are devoting bigger pieces of the budget for AI’s role in cybersecurity. “It’s a fundamental tool going forward due to the approaching reality of...

Why Marketers Should Change the Conversation from “Targeting” to “Matchmaking”

Targeting to matchmaking

Editor’s Note: Ted Rubin is a leading Social Marketing Strategist, Speaker, Author, Provocateur, CMO of Photofy, and MC/HOST of Brand Innovators monthly Marketing Summits. The thoughts and opinions expressed in this commentary are his own.   *** Why matching your product or service with the consumer will always be more effective than hunting your...

Type Of Content: Guest Contributor