Effective Benefits of Master Data Management for Businesses

What are the advantages of master data management

Thanks to master data management, there is now a more efficient way of storing and presenting data. Eliminating costly losses has enabled businesses today to focus on marketing and operational strategy activities. This is a critical advantage especially because of major mergers and acquisitions taking place in the corporate world. Table...

Best Employee Engagement Strategies and Its Challenges

effective employee engagement strategies

The number one reason you must find new strategies to increase employee engagement in the workplace is because of this: YOUR ORGANIZATION DOES NOT EXIST WITHOUT ENGAGED EMPLOYEES. The reason you have an organization is that you have people who work there, hence it is to your utmost advantage to...

Benefits and Challenges of Content Marketing

advantages of content marketing

Content marketing is basically a form of marketing that is focused on creating, publishing, posting, sharing and distributing content among a wide base of the audience for awareness. According to a survey in 2018, about 91% of B2B businesses reach their potential customers through the use of content marketing. Moreover, Pew...


Benefits and Challenges of Mobile Marketing

Pros of Mobile Marketing

According to Statista, there will be an estimated 3.5 billion smartphones in 2020[1]. Mobile phones are becoming more important, whether to call, search the Internet, or sell a product. Of those billions of phones, Iacquire found that 70% of mobile searches lead to action on a website within one hour[2]....

Benefits of Infrastructure as a Service (IAAS)

Advantages and Disadvantages of IAAS

Infrastructure as a Service – or IaaS – is a calculating infrastructure that aids manage, and monitors the Internet. There are other types of Cloud Computing Architecture that businesses go for including Platform as a Service (PaaS) and Software as a Service (SaaS), however, IaaS helps companies by managing and...

27 Ultimate Benefits of Marketing Automation

powerful benefits of marketing automation

In today’s business world marketing automation has become a key requirement. Essentially it has to do with enhancing the effectiveness of critical components of a business such as the clients your sales force is to concentrate on, use of personnel time as well as assignments your marketing teams have to...

Improving Your Organization’s Security with Federated SSO

Organization’s Security with Federated SSO

Mason and Steve We all use countless applications to do our daily jobs. Each of these applications requires us to put in a different set of credentials to access each account. Let me ask this: Why should an employee have to remember a separate set of credentials for each one of these...


Transformation Through Human Resource Technology

Human Resource Technology ways

Guest Contribution by Matt Burns, Founder & Chief Innovation Officer, BentoHR According to reports[1], a quarter (25%) of technology projects fail & nearly 50% need massive changes prior to completion. Why do so many technology projects fail? The same report indicates half (54%) can be attributed to poor management, which when you think of...

Benefits of Robotic Process Automation and It’s Challenges

Advantages of RPA

Robotic Process Automation is becoming a popular topic, especially since it helps companies and businesses in many different ways, including by removing tedious tasks from employees. But what is robotic process automation? Robotic process automation – RPA – is a system that learns small tedious tasks to complete in the graphical...

Different Types of Biometric Authentication: Which One is the Most Secure?

Types of Biometric Authentication

Guest Contribution by Harold Kilpatrick, PR Consultancy Biometrics is a rapidly growing way for people to access everything from their mobile device to their home. As technology evolves, so do the methods you can use to make your information more secure. Most people will be familiar with the biometric fingerprint feature...

Type Of Content: Growth Hack