Want to Leverage Pop Culture to Grow Your Brand? These Tips Could Help

Businesspeople often have a pop culture blind spot. They think it’s irrelevant at best, frivolous at worst. But that’s a major oversight. Marketing is both art and science, but there’s long been an over-emphasis on the science part of the equation. Referencing pop culture in creative ways is one of the

5 Keys to Building and Sustaining a Personal Brand

personal Brand

The single most valuable thing you can have in today’s digital world is a powerful personal brand. It’s the thing that separates the unprofessional from the experts. It’s what makes someone excited to hop on a call with you or make the time for a coffee meeting. It’s the unspoken advantage