The Death of the PDF

PDF

written with Andy Crestodina, Chief Marketing Officer and Co-Founder, Orbit Media Studios, Inc. The use of PDFs has been standard for a long time in the world of content marketing. Companies use PDFs to create almost anything from infographics to eBooks aimed at engaging and educating prospects.   The typical scenario when promoting these types of assets is to...

10 Ways Mastering ‘Deep Work’ Will Make You More Competitive

Deep work

You know that feeling of being in the flow where your mind is alert, you’re deeply focused on a difficult problem, when time stands still and work stops feeling like work? That productive state where every move you make is purposeful? That’s “deep work,” a concept popularized by Georgetown professor Cal Newport in...


Former Salesforce CTO and CEO of Sigma Computing, Rob Woollen, Discusses Recent Google and Salesforce Acquisitions

Google and Salesforce acquisitions

Google acquired data analytics startup, Looker, earlier this month while Salesforce followed up that news by announcing that it would be acquiring big data and analytics firm, Tableau. Top technology companies are scrambling to buy up big data and analytics firms due to the critical need to ensure customers can visualize...

Want to Leverage Pop Culture to Grow Your Brand? These Tips Could Help

pop culture for Business

Businesspeople often have a pop culture blind spot. They think it’s irrelevant at best, frivolous at worst. But that’s a major oversight. Marketing is both art and science, but there’s long been an over-emphasis on the science part of the equation. Referencing pop culture in creative ways is one of the...

5 Keys to Building and Sustaining a Personal Brand

personal Brand

The single most valuable thing you can have in today’s digital world is a powerful personal brand. It’s the thing that separates the unprofessional from the experts. It’s what makes someone excited to hop on a call with you or make the time for a coffee meeting. It’s the unspoken advantage...