Martech Week Recap (December 10-14) Martech News (WATCH)
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Martech Week Recap (December 10-14) Content Marketing Institute Releases 2019 B2C Content Marketing Research Report and More Martech News (WATCH)

Martech Week Recap (December 10-14) Content Marketing Institute Releases 2019 B2C Content Marketing Research Report and More Martech News (WATCH)

New product launches, new hires, and new events in the marketing technology industry that you may have missed this past week.

Prestigious Environmental Management System Certification Awarded to Harland Clarke

A group of industry-leading companies focused on connecting clients with customers known as Harland Clarke has recently announced that it has received the Prestigious Environmental Management System Certification Award. These businesses not only work to minimize negative impacts on the environment and drive sustainable performance but also drive systematic processes to reduce waste, conserve natural resources, and pursue eco-friendly initiatives.

Thought Machine Inks Partnership with IBM

UK-based software company, Thought Machine, recently announced a partnership with IBM Services to globally implement the company’s cloud-native core banking platform, Vault. Vault is a cloud-native core banking system which allows banks to experience the benefits of all cloud platforms including IBMs’. This partnership will connect both consumer applications and internal applications bank staff uses to effectively perform their job functions.

S4 Capital Announces Deal to Acquire MightyHive

Digital media and programmatic consultancy, MightyHive has been acquired by S4 Capital. Programmatic advertising spend is significantly growing which makes MightyHive ”well-positioned to capitalize on the digital transformation and disruption of marketing,” according to an official S4 Capital statement.

 

Sage Announces Release of New Construction and Real Estate Solutions

Sage, the market leader in cloud business management solutions, has launched Sage 300 Construction and Real Estate v18.2 and Sage 100 Contractor v21. A few benefits of the new solutions include increased mobility and integration, new mobile reports, new mobile dashboards, new mobile intelligence, and new bank feeds.

Permission Data Rebrands to AdQuire Media

Leading digital customer acquisition solutions provider, Permission Data, has officially changed its name to AdQuire Media. Widely recognized as a top-performing provider to thousands of advertisers, brands, and marketers, AdQuire Media has changed their name to show how they are evolving with the needs of their customers.

Rick Hanson Is Brightcove’s New CRO

The leading provider of video cloud services, Brightcove, has announced the appointment of Rick Hanson as their new Chief Revenue Officer. Hanson is a senior sales executive and has over 25 years of experience with developing high performing teams. He will be responsible for the global sales organization and will oversee customer facing direct sales, channel sales, and professional services organizations.

Content Marketing Institute Releases 2019 B2C Content Marketing Research Report

Content Marketing Institute has just released their 2019 research report on the state of B2C content marketing. According to this new research report, 81% of organizations say they’re concerned with creating content that builds loyalty with existing customers and 64% of B2C marketers reported that their organization is very committed to content marketing.

Kronos Ranked for 2nd Consecutive Year by Glassdoor as Employees’ Choice Best Place to Work in 2019

For the 2nd consecutive year in a row, Kronos has been named Glassdoor’s Best Place to Work in 2019. The new ranking of the company, spot #44 on the list, is based solely on input from employees who provide feedback about their jobs, work environments, and companies on Glassdoor’s online review platform.

Cisco Aiming to Purchase Optical Chip Maker Luxtera

The largest maker of networking equipment, Cisco, has recently entered talks to purchase Luxtera, an optical chip maker. While a final price has yet to be determined, the deal is likely to value Luxtera in the hundreds of millions of dollars, pending on an agreement between the two companies being reached.

If you have news, press releases, or other announcements about your company, product, or service that martech industry professionals and executives must know about, please send them to be included in this report to news@techfunnel.com.

Danni White
Danni White
Danni White is the senior content manager for Bython Media Inc., a digital media and marketing agency whose web properties include TechFunnel.com and OnlineWhitepapers.com.
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