Ahava Leibtag is the president of Aha Media Group, a boutique content consultancy that creates content marketing strategies and content campaigns to help companies focus on aligning their business objectives with a digital strategy. With over 20 years of experience, Ahava oversees a team of writers, editors, content strategists and account managers that help to make Aha Media Group a unique digital communications solution.
Ahava is a well-recognized content expert and writes thought leadership about content strategy and content marketing. She is also the author of The Digital Crown: Winning at Content on the Web.
We had the privilege of talking to Ahava at this year’s Content Marketing World in Cleveland, Ohio. She shared her thoughts on finding inspiration from some of her favorite songwriters, what are some good and bad times to collaborate with writers, and advice for writers on improving the creative process.
Below is our interview.