A leading artificial intelligence provider made an important announcement recently. Zintak has appointed Jason Zintak as its new CEO. The company plans to make older technologies redundant and make way for the latest technology in B2B marketing platforms. Zintak has 20 years of experience in leading enterprise technology companies. He joined 6sense when the industry wa aiming to harness the power of Big Data and Artificial Intelligence.
The announcement came after 6sense was named as a leader in the industry by Forester in a report titled, “The Forrester Wave™: Predictive Analytics Platforms for B2B Marketers, Q2 2017.”
Zintak said he witnessed the power Big Data and AI can bring to an organization. However, the sad part is that B2B marketing companies are way behind when it comes to leveraging this technology. With a concrete authentication from two key aspects, customer base and analysts community, the journey will bring a paradigm shift in 6sense as they are ready to reinvent the whole concept of B2B marketing, from target audience identification to attribution.
Zintak has a proven track record of delivering excellence and scaling organizations and sales organizations. He joins 6sense at a time when there is positive sentiments in the market, related to marketing automation software, intended to grow at $7.63 billion globally. The flip side is that marketers have to adapt to new technologies, while old technology architectures are not capable of aligning with new ones, making them potentially obsolete.
Amanda Kahlow, founder of 6Sense, will continue in her role as Chief Strategy Officer and Executive Chairman. She will actively participate in the growth of the company.