The role of the Chief Marketing Officer has undergone a paradigm shift in recent years. What used to be considered simply a task of promoting a company’s brand is now just a small part of the entire gamut of things a CMO is expected to do today.
The role of a CMO demands him or her to be a vigilante of sorts, keeping his eyes and ears open to the marketing shifts happening him or her that may directly or indirectly be relevant to the company. CMOs are thought of as the captain of the ship and can help to set the direction of the organization. CMOs are meant to demonstrate creativity and this is one factor that differentiates a true marketing leader from the rest of the crowd.
Forbes, Sprinklr, and LinkedIn released a report recognizing the top 50 Chief Marketing Officers across the globe and what makes them special. This year’s list comprises some of the most creative and visionary individuals in the field of marketing. Their responsibilities are evidence that the role of the CMO has drastically changed.
One striking common trait among the 50 individuals that comprise this list is their ability to reach out to their peers in the organization or industry, define industry trends, and have a significant impact on their company’s performance.
Some key highlights depicting the traits of these marketing leaders:
- Higher purpose of social media
- Diversity among the CMOs (One third of top 50 are women and 3 out of top 10 are women)
- CMOs are responsible for driving change and innovation within the organization
- Top CMOs have been shifting roles, either taking up a larger role within the organization or joining a bigger brand as a CMO
Among the top 50, some of the prominent CMOs within top companies include:
- Phil Schiller – SVP of Worldwide Marketing at Apple Inc.
- Karen Walker – SVP & Chief Marketing Officer at Cisco
- Rick Gomez – EVP & Chief Marketing Officer at Target
- Raja Rajamannar – Chief Marketing & Communications Officer at Mastercard
- Leslie Berland – Chief Marketing Officer at Twitter
Great CMOs have to be fearless in their approach to marketing. These CMOs and the companies they represent are certainly not afraid to take risks and make strong decisions.
Anirudh M. for TechFunnel.com