Almost every customer touchpoint is an opportunity to learn about your customer. Everything from social media outreach and engagement to email to website visits and search history gives you details about customers that can offer insight and the ability to make smarter, more informed decisions for your business.
But the more data there is, the harder it can be to make sense of it all. Analytics programs often only tell you about one channel. For instance, Facebook Analytics will only be meaningful in terms of assessing Facebook performance and engagement. Hootsuite can only analyze certain social channels. It can be tricky to find relevant data and insight into all of the feedback. That’s why finding a holistic customer intelligence platform to analyze more content and provide more benefit to your business is important.
The importance of customer intelligence platform
1. Competitive advantage
More data means that you’ll understand your customers better, which can help position you against competitors in the market. Better analyzed data can help point you in the direction of making better decisions for your business and your customers to help distinguish you from your competition.
2. More effective marketing
One of the ways that insight gleaned from data it most helpful is in building more effective ways to communicate with customers. Data analytics often lead to more advanced marketing endeavors that can grow everything from customer engagement to product development.
3. Improves customer relationships
With better marketing and a better understanding of customer needs and behavior comes the possibility of more genuine customer relationships where consumers can more readily see you as a solution for their needs.
According to Vision Critical, “Customer intelligence has become an indispensable piece of the marketing tech stack because marketers need quick, reliable customer feedback on their marketing programs… As marketers put more investment in digital tools and in delivering better customer experience, the importance of gaining a deeper understanding of the customer will only grow. Companies that prioritize customer intelligence now are in a better position to stay ahead of the competition and win the business of the increasingly empowered customer.”
Best Customer intelligence platform for your business
Finding the right customer intelligence platform can help you grow the benefits of customer data analytics for your organization. What are the right things to look for in a customer intelligence solution and what are the best options for your business? Here are some of the most effective options currently available.
1. Accenture
Accenture is a turnkey data solution that offers rapid analysis of your customer data. It can help you understand how to approach the needs of your organization and drive customer engagement and business decisions with comprehensive data and deep understanding of that data. One of the ways they distinguish themselves from other customer intelligence platform is that their technology allows you to pay as you go without huge up-front investments that might take years of data analysis and action to pay off.
2. DataSift
DataSift is a powerful, comprehensive customer intelligence tool that gives you access to large swaths of relevant data and enables you to make meaning from it in one place. With DataSift, you can integrate a social, blog, and news data in a single place as well as get access to billions of data points from both real-time and historical data. This is a powerful, comprehensive, intuitive tool that can offer you deep, holistic insight and change the way you make business decisions.
3. IBM Predictive Customer Intelligence
IBM Predictive Customer Intelligence tool gives you one platform to handle everything related to customer intelligence. Analyzing customer behavior with this tool helps you determine the best offer for a customer as well as the best channel for the offer, such as email, phone, mail, or another method. You can also retain more customers by helping you identify and take action on customers who are more likely to churn. It also enables you to segment your customers by certain criteria, including salary and other factors.
4. Oracle Data Cloud
Oracle Data Cloud helps to analyze customer data across lifestyle, transactions, and online customer behavior. With unified customer data from a number of sources, you can better understand your customer journey. This tool helps business measure the results of their customer engagement and answer questions like “based on customer behavior, where will creative and marketing endeavors perform the best?” Knowing the environments that will best enable performance and engagement helps you best focus your marketing and your budget.
If you believe that the customer experience is linked to your business success – and you want to improve that experience – you need customer intelligence tools that work with your business data. Customer intelligence platform helps you measure what matters and better focus your efforts to enable you to grow better customer relationships and ultimately expand and grow your business.
