Visual Marketing Strategies to Boost Your Company Branding

By Marianne Chrisos - Last Updated on April 24, 2018
Visual Marketing Strategies to Boost Your Company Branding

Ideas for getting better recognition and more engagement.

How visual marketing strategies can help grow your brand influence.

The important of visual content marketing continues to grow. Visual marketing statistics show that many people would prefer to watch a video about a topic than read about and internet videos make up a huge portion of all web traffic. Content with associated images or videos get shared more frequently and searches with images are more likely to get engagement. Video ads on social platforms continues to grow and more companies are investing in video marketing because they recognize that visual marketing helps catch and keep the attention of customers better. Here are some visual marketing strategies to consider for your brand.

Visual Make Your Brand More Recognizable

There are several types of visual marketing, including:

  • Logos
  • Infographics
  • Videos
  • Posters
  • Charts

A good visual content marketing strategy starts with consistency across types of content. Your first visual marketing piece is your logo. It helps to create a quickly recognizable seal that represents your brand. The color scheme of your logo can also help to influence other pieces of visual marketing and creates a consistent and recognizable palette. Visual marketing also includes deciding on things like fonts to be used in print advertisements and the photos and graphics to be used on websites and ads.

Visual Content Marketing Makes Your Brand More Interesting

An infographic or video can help to relay important information to customers who otherwise might not take the time to read about it. Not only does visual marketing help to cater to different learning styles, it helps to take larger concepts or complex information and make it more digestible and approachable for a wider audience.

Visual content also helps to diversify your brand’s portfolio. Having a mix of marketing pieces like blogs, videos, commercials, charts, ads, and radio can help your brand not only reach a wider, more diverse audience but can keep your brand from being perceived as stale or boring, as there are several ways you would be interacting with your customers.

Visual Marketing Strategies Make Your Brand More Competitive

As more companies create visual marketing strategies and continue to create marketing collateral like how-to videos, product videos, customer testimonials, and interactive visual content, other companies must continue to innovate to stay competitive. Brands will need to ensure that they are evaluating their marketing strategies to continue to stay relevant and interesting to their audience.

Simple Ways to Improve Visual Marketing

If your business doesn’t have the budget for large scale video productions, you can still improve your visual marketing strategies:

  • Use a high-quality camera phone to create short form videos to post to social media.
  • Keep social media banner images fresh – change them every few months.
  • Make sure you share an image with posts on Twitter, Facebook, and LinkedIn.
  • Don’t be shy about sharing content on visually focused platforms like Instagram and Snapchat.
  • Use your own photography whenever possible, but utilize free stock images if you need more image options for blogs, social media posts, and website pages.

Establishing a strong visual marketing strategy can help your company reach more people and increase engagement rates, as well as increase recognition of your bran. What are some ways your brand has improved your visual marketing strategy?

Marianne Chrisos | Born in Salem, Massachusetts, growing up outside of Chicago, Illinois, and currently living near Dallas, Texas, Marianne is a content writer at a company near Dallas and contributing writer around the internet. She earned her master's degree in Writing and Publishing from DePaul University in Chicago and has worked in publishing, advertising, digital marketing, and content strategy.

Marianne Chrisos | Born in Salem, Massachusetts, growing up outside of Chicago, Illinois, and currently living near Dallas, Texas, Marianne is a content writer at a c...

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