So far, we have been hearing a lot about Uber Technologies getting in legal battles and being put on the defensive. In this case, however, the company is on the offensive, after it filed a law suit against an advertising agency, courtesy of Breitbart News.
Uber Technologies has filed a law suit against ad agency Fetch Media Ltd, and has taken them to court for online fraud. The ad firm has been accused of improperly billing Uber for what they are calling fake advertisements. Uber further added that the firm took credit for the app downloads, which had nothing to do with the ad agency’s efforts.
The lawsuit was filed on Monday afternoon in the District Court in San Francisco. Uber said they discovered something was off when they noticed that the agency was placing Uber ads on the Breitbart’s website, even after Uber had cancelled the ads. As per the lawsuit filed, Uber plans to seek a damage worth $40 million, according to close sources who requested to keep their identity anonymous.
CEO of Fetch James Connelly was surprised with these allegations and mentioned in a statement, “We are shocked by Uber’s allegations which are unsubstantiated, completely without merit, and purposefully inflammatory so as to draw attention away from Uber’s unprofessional behavior and failure to pay suppliers.” He further stated that they deny these allegations made by Uber and will respond to this harshly and ensure that the “record is set straight.” Though Uber has made strong allegations against Fetch, CEO Connelly asserted they are baseless allegations and just another means to avoid paying the dues that Uber owes to Fetch.
This is a rare situation for Uber, which has been a plaintiff only in two cases recently, whereas they have been defendant in almost 250 cases. Even if we don’t consider this data to be accurate, Uber is still majorly on the defensive.