Twitter recently launched a beta version of its subscription ad service for small businesses and power users to give their tweets a boost. This service called ‘Promote Mode’ charges $99 a month to automatically promote tweets to bigger audiences. Twitter initiated the testing of the ‘always-on mode’ as an invite-only feature which gave users access to a feature that can automatically blast their tweets and profile into ‘non-followers’ timelines.
The ‘Promote Mode’ gives subscribers up to 10 promoted tweets a day, which is designed for small businesses and brands that wouldn’t want to bother with managing sophisticated ad campaigns.
“Promote Mode is an always-on, amplification engine,” Wook Chung, Twitter’s director of product management, said in a blog post on Wednesday. “It automatically promotes your Tweets and profile, steadily attracting more followers and additional reach for a flat fee.”
The mobile feature can be accessed through the Twitter app’s menu. Users can view statistics such as number of followers gained, the number of people who have seen their tweets, and the number of people who have visited their profile. For the desktop version, users can access the features and the stats through Sprout Social.
In the third quarter, Twitter ad revenues of $503 million saw a drop of 8 percent as compared to the previous year. Although Twitter did not disclose the number of advertisers it has, it is surely a fraction of the 6 million advertisers on Facebook. Through Promote Mode, Twitter can attract businesses that don’t want to spend as much as bigger brands. With this, Twitter will be in a direct competition with Facebook, Instagram, Snapchat and other social media giants who have massive user bases to attract business from smaller advertisers that want to reach very specific audiences.
“We got Twitter Promote Mode because we wanted to grow our social reach and because we offer advertisement services to other companies,” says Darius Mohammadi, director of Elite Lucky Gamers Limited, an online shopping business that also helps ad clients with digital and social marketing. “And we thought business customers might be more attracted to purchasing advertisements from us as their ads will not only be posted on our Twitter page but also be advertised even further on Twitter ads free of charge.”