Managing social media for a company can be challenging, especially if there are many channels to manage. Even more difficult is trying to post live all the time. To simplify social media marketing, there are many smart automation tools available across various price ranges that can offer consistent posting to social accounts.
Tailwind is an app that allows you to collect content during your regular browsing by hitting the “Schedule” option. You can use it to post content on both Pinterest and Instagram, and it is very easy to use. There is a free trial of 100 Pinterest pins and 30 Instagram posts. Paid plans then start at $9.99 per month.
BuzzSumo is excellent for researching and developing relevant content. You can type a topic or keywords, and BuzzSumo will show you popular posts. It can minimize the amount of research you need to create a content marketing campaign. You can begin with a free 7-day trial. After that, plans begin at $79 per month.
Hootsuite provides basic smart automation, such as posting and scheduling, but it goes beyond that. It offers invaluable analytics, location-based searches, search for influencers, and more. They offer a free plan that allows 3 social media profiles, 30 scheduled messages, and one user. Paid plans start with 10 social profiles and cost $29 per month. All plans come with a free 30-day trial.
Buffer is a great tool for anyone who manages multiple social channels and large amounts of content. Besides simply allowing you to schedule your content, it also suggests the best time to post it. Even better, it guides you through the whole process, making it extremely user-friendly. The free plan covers three social channels, 10 posts at a time, and one user. Paid plans start at $15 a month and all include a free trial.
(Also Read: Social Media Marketing Tips to Know)
5. Social Pilot
Social Pilot is a very useful tool as it allows you to handle multiple tasks under one roof. You can reply to all comments, messages and posts in your Social Inbox. You can also collaborate with your team, discover and publish curated content, bulk upload, get analytics and content suggestions, and more. You can enjoy a free 14-day trial. After the trial, prices start at $8.33 per month.
CoSchedule is excellent for schedule a large number of posts across social media channels. You can see them all in one place while scheduling more than 60 posts at once. Additionally, there are analytic features that show you which of your posts did well. You can also simply re-queue posts. After a free 14-day trial, paid plans start at $20 a month for one user. There are multiple paid memberships available, so every team should find one that is suitable.
Tweepi is a tool made for Twitter. It helps you find users that you can engage with, follow, or add them to your list. You might also mention them in tweets. This, in turn, gains you more followers, as well. There is a limited free plan, and paid plans start at $10.75 per month.
8. Agora Pulse
Agora Pulse is one of the best social media marketing tools on the market. It is like Hootsuite but offers some additional features. It allows you to plan and schedule posts, run promotions and contests, and collaborate with your team all within the platform. It also compares your campaigns to some of your competitors’ campaigns, which offers extremely helpful insights. Agora Pulse works with Google+, LinkedIn, YouTube, Facebook, Instagram, and Twitter. You can sign up for a 28-day free trial to see if it works for your business needs. After the trial period, plans start at $79 per month.
CrowdBooster is a great tool for helping you to understand your audience better. It gives you analytics and suggests people and brands for you to engage with. All of this helps you adapt to your audience better and more quickly. Prices start at $9 per month after a free trial.
IFTTT is an automation tool that lets you set up automation efforts. The acronym IFTTT stands for “If This, Then That.” The tool can set up automatic processes such as posting to Instagram and Pinterest simultaneously, sharing your videos, and email automation. This is a free tool.
With all the automation tools available, there is no reason that companies do not provide consistent content. Some of the previously mentioned tools can cover all social media channels and tasks, while others only take care of some.
Determine your budget for automation tools, then go over the list again. You may choose to pay one large lump sum to have one tool do it all, or you might choose a combination of free social media automation tools and cheap plans. Take advantage of demos and free trials. Do your research, and then put together an effective social media automation plan.