Account-based marketing platform TechTarget Priority Engine is about to get a major boost. This is because TechTarget, a leader in intent-driven purchase technology, is joining forces with DiscoverOrg, a leading sales-marketing intelligence provider.
TechTarget delivers direct, real-time access to the most active accounts and named prospects, conducting purchase research across hundreds of market segments within key geographies, and ranks those accounts based on likelihood to engage. Their partnership with DiscoverOrg’s comprehensive contact and buying intent creates a world-class solution to account-based marketing.
Mike Cotoia, CEO of TechTarget said, “Our goal is to help business-to-business (B2B) tech providers discover and influence the Total Buying Unit (TBU) at accounts in their market segment. Our partnership with DiscoverOrg means that our joint sales and marketing customers have the ability to create, prioritize, influence, and convert new pipeline opportunities faster and more cost-efficiently than ever before.”
“Sales and marketing teams need to be able to execute ABM at scale without jumping between a dozen different platforms to get a comprehensive view of their target accounts,” said Henry Schuck, CEO of DiscoverOrg. “We are committed to accelerating our customers’ pipeline and revenue growth by providing easy access to DiscoverOrg data in whatever sales or marketing system they are working in, and our partnership with TechTarget only strengthens that commitment.”
Customers of TechTarget and DiscoverOrg will now have unlimited access to DiscoverOrg’s contacts from accounts the Priority Engine identifies in the market. TechTarget-only customers will be able to access a limited number of DiscoverOrg contacts. The partnership will enable customers to generate more revenue with near-perfect B2B marketing and sales intelligence that helps close deals faster by connecting with and engaging the targeted buyer with the most relevant messaging.
