Snap Buys Metamarkets to Step Up Ad Game
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Snap Buys Metamarkets to Step Up Ad Game

Snap Buys Metamarkets to Step Up Ad Game

Snap has acquired tech startup Metamarkets, in an acquisition that will help the company get better visualization of their data. As a result, shares of Snap are on the rise, trading at nearly 4% higher on Friday afternoon.

Metamarkets provides data visualization to companies, so that they are able to view three-dimensional data in the form of interactive visualizations to help them make effective and efficient decisions. The focus of the company is not just to make data access easy, but to make it easier to interact with and visualize its insights, which helps marketers to stay ahead of their competition.

The parent company of Snapchat completed the transaction by purchasing Metamarkets for a value said to be less than $100 million.

This will help Snap bolster its newly revealed tool Snap Pixel, allowing advertisers to keep a track on their performances across various platforms and eventually help with more focused targeting.

Metamarkets is a profitable business that is currently worth tens of millions of dollars. However, there is not much clarity on what will happen with the existing business as part of the deal.

Anirudh Menon
Anirudh Menon
I have adorned multiple hats during my professional journey. My experience of 14 years comes in areas like Sales, Customer Service and Marketing. My journey as a professional writer started 5 years back, when I started writing for an in-house magazine for my employer. Having successfully delivered many in-house projects, it encouraged me to take my skill to the world. As on day, I have written articles, blogs website content for various industries like Information Technology, Start-up, Retail and Government. The subjects that I have covered range from Digital Marketing, SAP Cloud Platform, Cloud Computing, Content Marketing , Politics. Enhancement is a process and I constantly thrive to add more subjects in my portfolio. Over and above content writing, I also train language and communication to students who want to brush up their speaking skills. I am a part time trainer for IELTS coaching and also work as a budding voice over artist.

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