SendGrid, a leading customer communication platform for transactional and marketing email, has launched a new innovative editing experience for SendGrid Marketing Campaigns.
Steve Sloan, chief product officer at SendGrid, said the new email marketing editor allows savvy, time-starved marketers the convenience of visual design and efficient editing of code. “With the enhancements made to the SendGrid Marketing Campaigns editor, marketers no longer have to choose one or the other,” Sloan stated. “They are now equipped with the tools to choose their own path when editing for flexibility and efficiency, empowering them to drive high engagement from their campaigns.”
Whether marketers send campaigns via SendGrid Marketing Campaigns or create API triggered templates through SendGrid’s delivery platform, they will be able to benefit from the improved editing experience.
Patrick Meyer, creative director at Wine Exchange, said his company felt like they had an entire creative department behind them with the help that SendGrid’s Marketing Campaigns editor provided. “Their new campaign editor allows us the control and flexibility to craft beautiful marketing emails using a mix of HTML, drag and drop building, and in some cases the ability to use a combination of both. Tools like A/B testing and professional drag and drop building make all the difference in creating campaigns that look great and ultimately help us drive sales,” Meyer stated. “Nothing we’ve ever used has been this quick, efficient, and powerful in creating impactful messages to our customers.”
Features of the new design editor includes:
- Reliable drag and drop and What You See Is What You Get tools for intuitive visual editing
- Per-module HTML editing
- Custom code modules
- Option to import custom drag and drop enabled HTML templates
Check out a video tutorial of the the SendGrid Marketing Campaigns editor below:
To learn more about the enhancements, click here.