Successful marketing in the business world is all about choosing to forgo the common fear of taking the next step. Once you feel comfortable with one B2B marketing plan, it’s time to think about adding on something new and exciting to keep your business in the forefront of your clients’ and potential clients’ minds. If you did something new that worked well for you in 2017, then don’t be afraid to try something else in 2018. Being progressive is what business to business marketing is all about.
Ideas for Expanding Your 2018 B2B Marketing Plan
In January 2017, Forbes magazine published an online article titled “13 Marketing Trends For 2017 That B2B Marketers Need to Understand.” This article outlined several ideas for successfully marketing your business through a variety of Business-to-Business opportunities for 2017. As 2017 ends, many of these same ideas continue to be critical today. However, there is always room for improvement. Choose to expand on what you did in 2017 by exploring the many new and even innovative ways to create B2B marketing strategies that will help your business truly succeed.
Forbes contributor, Steve Olenski, focuses at length, in his article, on the importance of the following trends for a successful 2017:
- Customer Experience Balance
- Executive Branding
- Visual Content Marketing
- Influencer Marketing
- Social Media
While these trends are still important when it comes to B2B marketing strategies, each aspect can be expanded on further as you work to create the right marketing plan for your B2B organization in 2018.
Revolutionizing your 2017 business-to-business marketing strategy to become even more successful in 2018 can be as simple as taking what you did this year and expanding on it as you head into the new year. These don’t have to be huge moves, but rather small steps in the right direction.
Creating a NEW B2B Marketing Strategy
- Moving into 2018, here are some new business-to-business marketing strategies to consider:
- Use advanced technology to your advantage. Go above and beyond to get your brand noticed. Consider trying even just one of the following:
- Mobile App
- Digital advertising
- Search Engine Optimization
- Consider trying something entirely new and outside of your comfort zone such as:
- Marketing Consultation
- Expand. Expand. Expand.
- Social Media
- Content marketing and/or syndication
- Account-based marketing
Examples of Ways to Expand on B2B Marketing in 2018
If you began 2017 with a Facebook page and a LinkedIn account, perhaps it is time to consider adding Snapchat and Instagram to your marketing plan. You can begin social media accounts for your business at no cost. For very little money, you can even promote your posts to target B2B audiences. If content advertising was something you dabbled in throughout 2017, consider expanding by employing the services of a high-quality Search Engine Optimization company to bring your business to the front pages of more internet searches. If you utilized data to help you determine what marketing changes to make going into 2017, you might start expanding on your use of data to develop more efficient methods for business-to-business marketing. The list goes on and on, and there is no limit to what you can do to expand your business-to-business marketing strategies.
Use advancements in technology to your advantage. Do your research and consider what might work to get your particular brand noticed. As technology continues to progress, use it to move forward and take bigger, bolder steps to sell your brand. Don’t be afraid to take the next step, even if it means doing something you’re not all that comfortable with. There are tons of resources available to you for learning and developing new B2B marketing strategies and using them to their fullest potential. Taking what you already know about creating B2B marketing strategies, and expanding upon that knowledge, even in just one or two small ways, can be extremely beneficial to your 2018 B2B marketing plan. Reap what you sow by stepping out of your comfort zone in small ways and taking new steps to produce better results.