Persado announced a new feature of its artificial intelligence-controlled marketing software that is intended to enable organizations to make customized advertising campaigns for clients based on their past engagements. Announced at the AI Innovation Showcase at the VB Summit 2017 in Berkeley, California, Persado One expands on the organization’s current programming for promoting products to its consumers. Behavioral information from past promoting efforts is utilized to create individual marketing profiles and produce customized language for each message. The element was announced as a part of the
“The debut of Persado One and the expansion of Persado’s marketing-language cloud solutions mark an important milestone for our company as we continue to reach a broader audience of marketers with tools to directly impact their business,” said Assaf Baciu, co-founder and senior vice president of product and engineering. “These innovations are reflective of Persado’s success in generating [return on investment] for the world’s leading brands and increasing marketplace demand.”
Fundamentally, the product distinguishes what messages influenced people to navigate through marketing promotions recently. Then, it utilizes that data to work out a profile of how readers react to certain messaging. The organization has distinguished pride, trust, anticipation, joy and fear as the key feelings that advertisers need to play on to get a reaction from customers.
“On average, brands using Persado have seen 49.5 percent more conversions, and the personalization capabilities of Persado One augment those results,” said Baciu.
Persado’s noteworthy momentum has been driven by the continued support of its customers, a 360 percent increase in its client base since 2016, key integration and go-to-market partnerships with advertising platforms including Oracle, Salesforce, Cheetah Digital and Oracle+Bronto, and market extension in Europe, Australia, Mexico, Japan and the Republic of Korea.
Alex Vratskides, co-founder and CEO, said, “We are grateful to have the longstanding support of Silicon Valley Bank. As a bank built around supporting innovation, Silicon Valley Bank is the ideal partner in our drive to challenge what’s possible in applying an industry-leading AI technology to marketing and beyond.”