This January, Penn State Great Valley will launch two noncredit professional development courses: Content Marketing and Measuring Marketing Success. Designed for both current marketing analysts and professionals new to marketing, the courses will help prospective students create and evaluate a tactical and relevant marketing campaign.
Penn State Great Valley’s continuing professional education certificate programs, courses, workshops, and customized corporate training are designed to support professionals at every stage of their career, from entry to senior level. Their professional development offerings are taught by practicing professionals who bring real-world experience to the classroom.
The Content Marketing course will concentrate on the personas, procedures, and strategies that change a customary showcasing center into a wonderful engagement in over both print and digital arenas. Members will learn about the elements needed to build up a relationship with new and existing clients, along with the importance of creating content that is deliberately distributed over an assortment of channels.
Measuring Marketing Success is intended to increase members’ technical acumen. The course will inspect the conventional sales funnel and explore advertising’s effect on client’s journey. Students will also get an introduction to engaging in data mining that will help them to better strategize future campaigns.
The launch of the courses comes after the fruitful, well-attended content showcasing and analytics workshop held at Great Valley in May, where members got an impression of how to create energizing materials, use new technological advancements, and assess a campaign’s success.
Ken Pratt, vice president of marketing at Frontline Education, will teach both of the new courses. Pratt is an innovative, strategic marketing professional with more than 14 years of experience in digital marketing, interactive strategy, sales, and online commerce. Adept in email marketing, web development, mobile marketing, and social media for B2B and B2C environments, Pratt is an expert in demand generation.
The courses will be presented successively on Thursdays from 6–9 p.m., with Content Marketing running from Jan. 11 to Feb. 22, and Measuring Marketing Success from March 8 to April 19. Registration will open on Monday, Oct. 30.