Social media is buzzing with news about Twitter possibly testing a new paid version of their subscription product.
Sources indicate that the social media messaging platform is testing a paid version of their service that will empower small businesses and users to bolster their reach and get meaningful insights from the tweets.
Those who were invited by Twitter and have paid a subscription fee of $99, will have their tweets promoted automatically to people’s timelines, even if they are not following the users. Twitter already has a paid subscription advertising plan, but it is primarily targeting users who are not well acquainted with the nuances of social media marketing and want to have a platform that does everything on its own, without their intervention.
The new paid subscription is for small businesses and individuals and not for enterprises or brands. Twitter was compelled to make some changes in their advertising business model as they were not doing well, with three quarters of results showing a decline.
So how does this new plan work?
Once a user tweets from his or her account, the platform will randomly (as per the programming logic) be published to the timelines of the users of the person who has tweeted. The extent of reach will be dependent on the overall performance of the tweet.
Twitter is positive about the success of the platform because it is giving a key incentive to users to boost their tweets and extend the reach to a larger audience. Twitter will also send out a progress report of the performance of the week to help users evaluate and take necessary actions, to improve performance.
As of now, this feature is available to limited accounts on an invitation basis.