Last October, Microsoft announced to its Dynamics 365 and CRM ecosystem that it would quit offering new client contracts for Microsoft Dynamics Marketing (MDM) in November 2016.
On August 18, 2017, the Redmond, Washington-based seller took this a step further and reported it will cease MDM as of May 15, 2018, or when a client’s membership runs out, whichever happens first. Until that time, Microsoft is putting forth settle break support to clients.
The move will probably make any company presently utilizing MDM uneasy. To help such companies out, Microsoft is putting forth a 90-day grace period to recover information following the cessation date, which gives associations until the middle of August 2018 to get their information out.
“We suggest that enterprise customers or customers with more advanced marketing needs consider Adobe Marketing Cloud,” a blog post about the demise of MDM reads. “We also recommend that you refer to AppSource to help you find additional applications built on Microsoft Dynamics 365 that may align to your business or department needs.”
The organization is recommending companies sit tight for the dispatch of its new online administration, Microsoft Dynamics 365 for Marketing, which has an arrival date of Spring 2018. Organizations will have the choice to accept a preview version, as well. For bigger organizations, Microsoft is suggesting Adobe Marketing Cloud.
However, Microsoft reportedly found it difficult to integrate the software into Dynamics CRM, which made it fall out of step with CEO Satya Nadella’s strategy to pull Microsoft technology tighter together.
For any company that heeds Microsoft’s advice to move to Microsoft Dynamics 365 for Marketing, they will reap the benefits of its easy integration with Microsoft Dynamics 365 for Sales, allowing them to manage not only their entire marketing campaign, but also their entire sales cycle from a single platform.