The MarTech Conference, a hub for discussion of ideas and practices at the intersection of marketing, technology, and management, is all set this year in Boston, Massachusetts from October 2-4.
MarTech is an “inspiring, cross-pollinating” experience that celebrates the integration of technology and marketing and is among the most awaited events for all tech-savvy marketing professionals.
While there are many reasons CMOs and others marketers should attend this conference, one of the most important ones is for the speaker line-up. A few notable speakers scheduled to address this year’s viewers are:
David Edelman, CMO, Aetna
As Chief Marketing Officer for Aetna, David Edelman heads the research, design, strategy and implementation of various marketing initiatives. Prior to this role, he held numerous leadership positions at premier management consulting firms and digital agencies including McKinsey & Co, Digitas and the Boston Consulting Group.
Mike Volpe, CMO, Cybereason
Having more than 20 years of experience working in the technology industry and creating award-winning marketing campaigns for innovative companies including HubSpot, Volpe is responsible for driving Cybereason’s marketing strategy, brand management, lead generation, planning and execution.
Holly Rollo, CMO, RSA
Holly Rollo brings with her years of experience. She is the former CMO of Fortinet and VP of Corporate Marketing at FireEye. At RSA, she puts her track record of brand transformation and growth to work, helping RSA maximize its strong brand recognition and better communicate its full value proposition.
Neenu Sharma, VP Marketing Strategy and Operations, GE Digital
With 10+ years of experience in GE Digital, Neenu has risen through the ranks to become the VP of Marketing Strategy and Operations and leads a team responsible for evolving the software business strategy to sustain long-term market leadership while also ensuring that the marketing team is operating efficiently.
These are just a few of the many experienced speakers that will speak at the upcoming MarTech Conference 2017.
Attending this conference will help marketers develop the following skills:
- Create excellent customer experiences
- Acquire and implement effective marketing technology tools
- Shape marketing strategies involving extensive use of technology for better returns
- Adapt your organization to the fast-paced, collaborative marketing
Hurry, book your seats now [register now] for the most enriching experience of the year!
Megha Shah for TechFunnel.com