You are here

Marketing Leader Rosanne Saccone Heads to Blue Jeans as CMO

Marketing Leader Rosanne Saccone Heads to Blue Jeans as CMO
Share:

Marketing veteran Rosanne Saccone has been appointed as the chief marketing officer of BlueJeans Network Inc.

Roseanne Saccone previously served as the CMO of Pentaho Corp., a Hitachi Group Company, since November 2011. Prior to working with Pentaho Corp., Rosanne was CMO and senior vice president at BEA Systems, where she helped drive the company’s thought-leadership market positioning as it began to develop its next-generation SaaS platform to support dynamic business applications.

During her tenure, BEA revenues grew to $1.6 billion, ultimately leading to BEA’s acquisition by Oracle for $8.6 billion. She has held various executive positions at Postini, Verisign and many more top brands.

“I am inspired by the challenge of how to use a data-driven approach to get the best from the entire marketing organization, from determining where to target and position to crafting creative marketing campaigns and programs that help companies grow and evolve to reach their full market potential,” said Saccone. “BlueJeans represents an enormous high-growth opportunity. I can’t wait to work with the team to take the company to the next level.”

A 25-year marketing expert, Saccone is highly recognized for leading and building strong marketing campaigns. Her modus operandi includes impeccable business strategy with a data-driven marketing approach that creates an impact at every stage of a customer’s journey. Her marketing career has included work across various industries, such as hardware, services and software companies.

“I am delighted to welcome Rosanne to the BlueJeans team,” said BlueJeans Executive Chairman Krish Ramakrishnan. “She is an exceptional talent, a remarkable leader and the absolute right fit to take BlueJeans forward as we capitalize on the transformation of the collaboration, meetings and enterprise application markets.”

Saccone will be succeeding Lori Wright, who held the position of CMO at BlueJeans Network since March 2016.

About BlueJeans Network
BlueJeans Network was founded in November 2009 with a passion to make video conferencing easy. The company provides an interoperable cloud-based video-conferencing service that connects participants across a wide range of devices and conferencing platforms. They are headquartered in Mountain View, California.


Share:
Tanuja Thombre
Tanuja Thombre
A Soft Skills and Behavior Trainer by passion and profession, with 8 years of experience into Mortgage Banking sector. Currently I am working as a Training Consultant and I cater to the training needs across various industries. This also allows me to interact with, train and learn various aspects of human modes. Adorned with certifications from various institutes like Dale Carnegie & Steven Covey.I have a natural instinct for writing; every once a while, a Blog, a short article and in the future I plan to author a Book. When it comes to writing, I believe there is seldom anything as appealing as Simplicity.

    Similar Articles

    Additional Resources to Download

    Top