Lenovo Data Center Group (DCG) has delegated B2B technology promoting group GetIT Comms (GetIT) to deal with its marketing obligations in Asia Pacific. GetIT will oversee conveying focused messaging and tactical activation as preparation for the organization’s markets over the region. According to a company press release, GetIT helped Lenovo DCG with the setting up and running of ThinkCIO, a stage elite to chief information officers (CIOs). Through this platform, CIOs access a select accumulation of thought-leadership content to help drive computerized change, as well as to motivate and open new entryways of disturbance.
GetIT likewise helped dispatch the new DCG Partner Program in Asia Pacific, an engaged center arrangement microsite for lead generation, and infusing Asia Pacific setting into Lenovo’s worldwide enterprise event. This is to drive consciousness of Lenovo DCG’s portfolio among the locale’s best CIOs. This will enable lead generation organizations to enable profit orientation with maximized results.
“We required a strategic partner who could work as an extended marketing arm. GetIT proactively brings sharp insights, in-depth thinking and creative solutions to the table,” Sachin Bhatia, CMO of Lenovo DCG, said.
GetIT Comms CEO, Anol Bhattacharya, had this to say: “Our engagement with Lenovo DCG started with a small pilot and onto tactical programs. Lenovo’s zeal to disrupt the data center market spills over to their marketing thinking as well, and gave us the confidence to deliver results while exploring new ground.”
Recently, Lenovo named WE Communications (WE) as its correspondences office to enable the brand to change from a PC creator into a top-notch client driven brand over the Central Asia Pacific district. WE was entrusted to lead the Asia Pacific strategic communications center to drive Lenovo’s PR and communication techniques over its four Asia Pacific local teams. Lenovo also appointed Simran Dhindsa as the digital marketing head for the Asia Pacific area in May. Dhindsa oversees strategizing and dealing with the digital aura of Moto and Lenovo mobiles in the Asia Pacific locale including Singapore, Hong Kong, Thailand, Malaysia, Indonesia, Vietnam, Philippines, and India.