After Just a Few Months, Marketing Platform DoubleDutch, Replaces CEO with Founder
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After Just a Few Months, Marketing Platform DoubleDutch, Replaces CEO with Founder

After Just a Few Months Marketing Platform DoubleDutch Replaces CEO with Founder

After just two months of being appointed, live engagement marketing platform DoubleDutch has replaced its CEO. Bryan Parker, who was promoted from COO to CEO just two months ago has now been replaced with the company’s founder, Lawrence Coburn.

“Bryan Parker remains actively involved with the company in a senior capacity and will work with DoubleDutch, its board and its leadership team on its strategic growth plan going forward,” a DoubleDutch spokesperson said in a statement. “Lawrence Coburn, the founder and original CEO of the company, is resuming his role as CEO. We look forward to Bryan continuing to make important contributions to the future success of the company.”

This year has been quite a roller coaster for the company, as it laid off about 40 percent of its staff, including its CFO, CCO and VP of Customer Success. In September, DoubleDutch acquired Eventgrid, and that is when Parker was appointed as CEO.

DoubleDutch, which first launched in 2011, has raised over $78 million in venture capital from investors like Bessemer Ventures, Index Ventures and others to date.

While the reason behind this change at the company’s executive level has not been disclosed, in response to a text message from TechCrunch regarding the removal of Parker as CEO, Coburn said, “We’re a startup… always looking to put people in the best spots to be successful.”

It has not yet been announced what role Parker will now hold at the company.

Megha Shah
Megha Shah
A dreamer, traveler, aspiring entrepreneur and a bookworm beyond repair, Megha Shah is extremely fond of writing and has been doing so since she was a child. Apart from being a part-time writer, Megha is currently in college, pursuing B. Com. (Hons). Megha is an ardent follower of ‘Hardship, Hustle and Heart’ and firmly believes in the power of hard work and destiny!

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