Instagram Isn’t Playing When It Comes to Marketing Spam
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Instagram Isn’t Playing When It Comes to Marketing Spam

Instagram Isn’t Playing When It Comes to Marketing Spam

Though it looks like a pretty simple platform with little fuss about image sharing, Instagram has emerged as a tough taskmaster when it comes to tackling and eliminating marketing spam.

Ever since the platform opened for advertising with users (individuals and brands alike) starting to post ads, coupled with a large user base and revenue generating stream, there has been a huge amount of illegal or fake marketing appearing on the platform. So, the world’s best social media platform decided to take things more seriously by eliminating the fake displays produced by marketing bots.

It was observed that third party companies who run this bot technology started commenting on the social media platform. They targeted specific advertisements and left superfluous, yet logical, comments which were either single text or emoji-based. The objective was to get a follow back from a specific user in their demographics.

But Instagram has cracked the whip causing these bot companies to shut down. While that doesn’t mean an end to this “botwave” as more new firms continue to crop up, at least it gives an indication to the new players that they won’t survive for long.

The decision of Instagram is a positive development because fake comments by bots don’t yield customer engagement. It only increased the follower count which does not help companies who are seriously marketing their products and services. Furthermore, the comments made by these bots eventually attract more bot followers than genuine followers. Hence, by taking as many bots as possible to the chopping, Instagram has created a level playing field for real players to market to and earn their customers the right way.

Anirudh M. for

Anirudh Menon
Anirudh Menon
I have adorned multiple hats during my professional journey. My experience of 14 years comes in areas like Sales, Customer Service and Marketing. My journey as a professional writer started 5 years back, when I started writing for an in-house magazine for my employer. Having successfully delivered many in-house projects, it encouraged me to take my skill to the world. As on day, I have written articles, blogs website content for various industries like Information Technology, Start-up, Retail and Government. The subjects that I have covered range from Digital Marketing, SAP Cloud Platform, Cloud Computing, Content Marketing , Politics. Enhancement is a process and I constantly thrive to add more subjects in my portfolio. Over and above content writing, I also train language and communication to students who want to brush up their speaking skills. I am a part time trainer for IELTS coaching and also work as a budding voice over artist.

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