Glossy, a media brand exploring the intersection of fashion and luxury through the lens of digital and tech, is set to host a Hot Topic event on the state of influencer marketing for fashion and beauty brands. The one-day event will be held on August 24 at SUNY Global Center in New York, New York.
Due to the evolution of influencer marketing, fashion and beauty brands are making the most of their marketing dollars by reevaluating how they work with influencers. These brands are finding that a large following doesn’t equate to ROI. What actually matters is audience engagement and authenticity.
So, how can more focus be placed on these two factors?
At Glossy’s Hot Topic event, top fashion and beauty brands will share how they’re effectively working with influencers. Participants will learn how to:
- select influencers that make sense for your brand
- build authentic relationships with influential partners
- incorporate influencers into your digital marketing strategy
- measure their influence on your target audience
Here is the line-up of speakers who will be addressing the event:
CO-FOUNDER & CEO, MINISTRY OF SUPPLY
SOCIAL MARKETING MANAGER, ELOQUII
CREATIVE DIRECTOR, BILL BLASS
SENIOR CONTENT STRATEGIST, RENT THE RUNWAY
FASHION LAWYER, RITHOLZ LEVY SANDERS CHIDEKEL & FIELDS LLP
GLOBAL DIGITAL DIRECTOR, LOUBOUTIN
Michelle Cordeiro Grant
FOUNDER, LIVELY LINGERIE
VP OF GROWTH, GLOSSIER
Interested in attending? Click here to register now.
Danita White for TechFunnel.com