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Glossy Hot Topic Event to Explore the Evolution of Influencer Marketing In Fashion, Luxury, and Beauty

Glossy Hot Topic Event to Explore the Evolution of Influencer Marketing In Fashion, Luxury, and Beauty
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Glossy, a media brand exploring the intersection of fashion and luxury through the lens of digital and tech, is set to host a Hot Topic event on the state of influencer marketing for fashion and beauty brands. The one-day event will be held on August 24 at SUNY Global Center in New York, New York.

Due to the evolution of influencer marketing, fashion and beauty brands are making the most of their marketing dollars by reevaluating how they work with influencers. These brands are finding that a large following doesn’t equate to ROI. What actually matters is audience engagement and authenticity.

So, how can more focus be placed on these two factors?

At Glossy’s Hot Topic event, top fashion and beauty brands will share how they’re effectively working with influencers. Participants will learn how to:

  • select influencers that make sense for your brand
  • build authentic relationships with influential partners
  • incorporate influencers into your digital marketing strategy
  • measure their influence on your target audience

Here is the line-up of speakers who will be addressing the event:

Aman Advani
CO-FOUNDER & CEO, MINISTRY OF SUPPLY

Alexandra Amarotico
SOCIAL MARKETING MANAGER, ELOQUII

Chris Benz
CREATIVE DIRECTOR, BILL BLASS

Alyssa Bronander
SENIOR CONTENT STRATEGIST, RENT THE RUNWAY

Peter Fields
FASHION LAWYER, RITHOLZ LEVY SANDERS CHIDEKEL & FIELDS LLP

Dina Fierro
GLOBAL DIGITAL DIRECTOR, LOUBOUTIN

Michelle Cordeiro Grant
FOUNDER, LIVELY LINGERIE

Ali Weiss
VP OF GROWTH, GLOSSIER

Interested in attending? Click here to register now.

Danita White for TechFunnel.com


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Danita Evangeline
Danita Evangeline
Danita is a student, writer, and movie enthusiast. She enjoys food, reading, and traveling. She's currently a content writer and graphic designer for TechFunnel.com.

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